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ChicagoPizza.com Sold for $9,400 USD – Whats your thoughts?

Labeled as sales in Domain Industry News, started by Robbie, Mar 16, 2021

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  1. Robbie

    Robbie RobbiesBlog.com VIP ★★★★★★★★★★

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    The domain name ChicagoPizza.com sold on GoDaddy yesterday for $9,400 USD, What are your thoughts on this domain name?

    The domain name was registered back in 1998 and didn’t resolve for many years according to Achrive.org historical records, It was then parked at GoDaddy CashParking for a number of years and now has dropped and been auctioned on GoDaddy for $9,400 USD.

    What is Chicago Pizza or Chicago Style Pizza – I do love myself a slice of deep-dish pizza – Do you?

    Chicago-style pizza is pizza prepared according to several different styles developed in Chicago. The most famous is the deep-dish pizza. The pan in which it is baked gives the pizza its characteristically high edge which provides ample space for large amounts of cheese and a chunky tomato sauce. Chicago-style pizza may be prepared in deep-dish style and as a stuffed pizza

    The domain name ChicagoStylePizza.com is already taken too before anyone heads on over to check it out, registered back in 1997 owned by The Malnati Organization

    So what do you think was $9,400 USD a good buy?

    I think it was and there are a number of companies who could take advantage of this great name, it will be interesting to see who acquired on GoDaddy Auctions, I suspect a domain name investor not an end-user but we will know in due course – Congrats to the buyer, I think you got a great name with nice opportunity in for future resale.

    Ever wanted to know what domain names Domino Pizza Owns you can check out the full list here.

    http://robbiesblog.com/chicagopizza-com-sold-for-9400-usd-whats-your-thoughts/8543
     
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. john_karr

    john_karr Top Contributor VIP ★★★★★★★★★★

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    I never had ChicagoPizza.com.
     
  3. Mytz.com

    Mytz.com Top 4L [email protected] ieie.com CuTu.com NeSu.com QAMI.com PRO VIP Gold Account

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  4. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    Hi

    for city residents...no such thing as chicago pizza or chicago style pizza

    to us, it's just pizza and we all have our preferred pizza joints

    where some like thin crust, and some like deep dish

    imo...
     
  5. noneisnone

    noneisnone Wubalubadubdub VIP Gold Account

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    you are targeting every pizza shop in the Chicago area generic geo domains are the best you never run out of end users.
     
  6. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    Hi

    every pizza place in chicago, doesn't want to be chicagopizza.com

    as so many of them, have their own identity, and followers, like italian fiesta or fox's pizza
    and that's not including the franchises like dominos, pizzahut, etc

    maybe a name like that would be good for frozen pizza brand, but for individual mom & pop stores, it would be a hard sell.

    imo...
     
    Last edited: Mar 16, 2021
  7. LoodeX

    LoodeX Restricted (15-30%) Gold Account

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    Hey “ChicagoPizza” aligns with even “ItalianPizza” ...I suppose it’s only more Americanized somewhat ...If I had to pick, it would be a tough choice 🤤 I was always a burger person 😅
     
    Last edited: Mar 16, 2021
  8. noneisnone

    noneisnone Wubalubadubdub VIP Gold Account

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    i see your point but i always saw it as a way to be the one and only in your field having a generic name redirect to your brand name website not sure if i explained that right i have sold few domains this way
     
  9. Mister Funsky

    Mister Funsky Top Contributor VIP

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    You reminded of the days of going to Godfathers Pizza and getting the 5 pounder (had over a pound of cheese and TONS of ingredients). Truly the best chain pizza I have ever eaten...wish I had one now!
     
  10. The Durfer

    The Durfer Top Contributor VIP Gold Account

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    there is still room for profit, i was thinking low 5 figs. ty. congrats to buyer and seller. :)
     
  11. RogueWriter

    RogueWriter Top Contributor VIP ★★★★★★★★★★

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    There is a chain called Chicago Pizza, here in Indiana.
     
  12. The Durfer

    The Durfer Top Contributor VIP Gold Account

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    might be who bought it at auction.
     
  13. The Durfer

    The Durfer Top Contributor VIP Gold Account

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    i prefer deepdish pizza anyway, so yum and congrats. lol.
     
  14. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    Hi

    for redirecting, i can agree with that.

    i have sold a few chicago .com names including
    chicagoescort, insurancechicago, chicagorealestateattorney

    also own chicagodrivingschool.com

    Hi

    now, they might have more use for it.

    being out of state, eliminates chitown competition
    while, the name can solicit anticipation, of what we get locally.

    but the taste, will dictate the reviews.

    imo..
     
  15. bmugford

    bmugford www.DataCube.com PRO VIP ICA Member ★★★★★★★★★★

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    It is a very fair price for a domain with almost endless potential end users both for the GEO (Pizza places in Chicago) and the style in many other locations (Chicago Style).

    I think it will easily sell for 5 figures to an end user. I would be a buyer more in the mid $X,XXX range personally. I don't think at near $10K there is really enough expected margin IMO.

    Brad
     
    Last edited: Mar 16, 2021
  16. DuDD

    DuDD Established Member

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  17. RogueWriter

    RogueWriter Top Contributor VIP ★★★★★★★★★★

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    Actually, the chain I am thinking about is called Chicago’s Pizza, and they are located online at chicagospizza dot com. 19 pizza restaurants in Indiana. So maybe approach them as a defensive registration/purchase. Still some possibility they would want that domain. Certainly you would get some type in traffic because of them.
     
  18. TauseefKhan

    TauseefKhan Top Contributor VIP

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    City+FastFood = I say nice domain. And, price is perfect for the buyer.
     
  19. namesquare

    namesquare Domain Paradox VIP Trusted Contest Holder

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    It's an excellent domain and one I was personally looking to acquire. I set a pretty high budget of $6,000, but was outbid at the last minute. To be honest, domains like this are quite rare and rarely hit the market. When they do, they're a fury of people bidding on it. At the end of all of the madness, pizza is the main go-to for most. Chicago pizza is on an entirely different level, especially the infamous deep dish pizza.

    There are several extensions registered and thousands of domains sharing the phrase 'chicagopizza' and in various extensions. For me, this domain is very powerful and worth every penny. My main regret was not bidding more. Whoever won the domain had deep pockets and had no interest in letting a domain like this slip out of their hands. A domain like this would make an excellent addition to a Chicago pizza restaurant. #exactmatch #catagorykiller #directtypeintraffic

    [​IMG]
     
  20. cdboard

    cdboard Top Contributor VIP ★★★★★★★★★★

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    I have eaten at an Indiana Chicago's Pizza several times. good stuff.
     
  21. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    Hi

    some observations:

    chicagopizza.com / net and org are all parked

    chicagostylepizza.com > doesn't resolve
    chicagostylepizza.net > Michigan Pizza location

    if other domainers were not willing to bid higher, then they probably decided that the "potential ROI" for that domain, would not be high enough to risk investing more..
    .
    at that closing sale price, along with other extensions not being "end-used",
    there may not be much demand or desire to acquire it, especially if end-user price, is too high.

    imo...
     
  22. LoodeX

    LoodeX Restricted (15-30%) Gold Account

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    You won’t find “Chicago Pizza” in the freezer 😴
     
  23. Lox

    Lox _____ VIP Gold Account

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    That domain didn't sell @ Godaddy Auction, the owner renewed domain ... last moment (testing $value...for years). The GD Auction ToS: domain can be renewed > 45th day. The Auction is null/canceled and your refund will go to your cc/paypal/bank.

    Regards
     
    Last edited: Mar 21, 2021
  24. Grilled

    Grilled Hi and Welcome ALL Domain Registrar CEOs VIP

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    You sure about that? And curious how you came to this conclusion, are you basing this off of the new 2031 expiration date?

    Comparing WHOIS Entries:

    upload_2021-3-21_13-53-15.png

    to

    upload_2021-3-21_14-11-57.png
    ...

    Just curious, which "domain owner" is Afternic, LLC representing here in the WHOIS details?

    Is Afternic holding the domain for their long time customer CARUTHERS ASSOCIATES who paid GoDaddy hundreds of dollars over the years in renewal fees for ChicagoPizza.com? Or is Afternic, LLC holding the domain on behalf of the incoming domain owner (eg GoDaddys buyer) who allegedly bought the domain for $9,400 at GoDaddy expired auction?

    Curious how a a registrar decides when and how to alter WHOIS details. As if Afternic LLC really is holding the domain on behalf of CARUTHERS ASSOCIATES, I would hope the GoDaddy UI allows that user to quickly renew without being exploited or price gouged.

    @Joe Styler @Paul Nicks @Michael
     
    Last edited: Mar 22, 2021
  25. Keith

    Keith Top Contributor VIP ★★★★★★★★★★

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