Having a strong domain name is an important factor in how consumers choose which websites to visit, but we also know that many online journeys start by searching. In fact, estimates show that 93% of online experiences begin with a search engine query.
Read MoreIn every case they have said that their primary goal is to help people find the most relevant sites and content to their chosen search query, regardless of domain extension. This is good news for domain owners: it means that should you choose to change domain extension, the search engine providers don’t want to penalize you...