domains 7 Key Questions to Ask When Choosing a Domain Name Extension

[News]

In the last three years, almost 1,000 new generic top-level domains (new gTLDs) have entered the market, increasing the previous 22 options for generic domain name extensions, like .com, .net and .org, by almost 5,000 percent. While expanded choice can be good for consumers, small businesses and website owners may be overwhelmed by the many different options and have a lot of questions about which domain extension is right for them or their brand. Recently I spoke with editors at WIRED about what their readers should ask themselves when determining how to choose the right domain name and it came down to the following seven key questions.

Some of the new gTLDs will undoubtedly become established and trusted fixtures on the global internet. But until they do, businesses should be careful about betting their online brand on a new gTLD. It may be tempting to use a novel, or different sounding domain name extension to stand out, but three decades of trust and ingrained user behavior around established domain extensions could be a large hurdle to overcome.

Some argue that because shorter domain names are available from new domain extensions, it makes them more desirable than other more established domain extensions. However, there are many important considerations that should go into choosing a domain name. Length is one consideration, but more important is whether potential visitors or customers will recognize and trust your domain extension. Some new extensions may make more sense than others. However, many domain and SEO experts like Mike Mann, CEO and founder of SEO.com, and one of the world's best known domain investors, agree that a long .com domain name is better, more memorable and less confusing to consumers than a short domain name on a lesser-known domain extension.

A higher quality domain name speaks to a higher quality brand. It's how people talk about your brand, how they find you on the internet and how they remember you. You want your domain name to tell them that you can be trusted, are credible and are here to stay...

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[19domain]

great info. Thanks for sharing.