"To establish common law rights in a personal name, it is necessary to show use of that name as an indication of the source of goods or services supplied in trade or commerce and that, as a result of such use, the name has become distinctive of that source. Upon such proof, a celebrity's name can serve as a trademark when used to identify the celebrity's performance services": WIPO/D2002-0872 (michaelcrichton.com - finding that Complainant had, through use, acquired common law trademark rights in his name).
Cases where Panels found that individuals have trademark rights even where their names are not registered as trademarks: NAF/FA97112 (stephanieseymour.com, ''her fame as a supermodel and actress evidences a reputation worthy of protection under common law trademark laws''); NAF/FA95465 (karlalbrecht.com, author of books and articles on business and marketing); WIPO/D2000-0402 (stevenrattner.com, high profile investment banker); WIPO/D2000-0235 (jeanettewinterston.com,.net and.org, well-known British author); WIPO/D2000-0229 (choyoungpil.com, famous Korean pop music artist); WIPO/D2000-0210 (juliaroberts.com, famous American actress); NAF/FA95261 (mickjagger.com, famous American singer); NAF/FA95110 (brittanyandrews.com, "internationally known actress, model, public speaker, and feature entertainer'"); DEC/AF-303 (annemclellan.com, annemclellan.org, senior Canadian government official).
But See:
Panel ruled that famous performer Sting did not necessarily have rights in STING "as a trademark or service mark" because the personal name Sting was "also a common word in the English language, with a number of different meanings." WIPO/D2000-0596 (sting.com).
Panel majority refused to transfer brucespringsteen.com to recording artist Bruce Springsteen. The Panel reasoned that Internet users would know that the site was not an official/authorized site and that Respondent used the domain name in connection with a bona fide offering of goods and services. The Panel found that Respondent did not register the domain name to prevent the trademark owner from using the mark in a domain name. Since Complainant had registered brucespringsteen.net as his official web site, the Panel found that Respondent did not prevent Complainant from using its mark in a domain name. The Panel also criticized other celebrity name cases. It felt that Panels fail to grasp that "users of the Internet do not expect all sites bearing the name of celebrities or famous historical figures or politicians, to be authorised or in some way connected with the figure themselves." WIPO/D2000-1532 (brucespringsteen.com).