"The success of these ccTLDs in niche areas often fuels inquiries from clients about whether they should register domains in these countries as well. There are certainly valid reasons for doing so, like global brand protection and brand extension. There is also the opportunity to register short, ‘cutesy’ domains— Facebook’s “fb.me” registered in Montenegro quickly springs to mind.
Businesses, especially those with global brands, should approach ccTLDs with caution due to these issues, as well as others, such as potential consumer and brand identity confusion. Unless the strategy for the brand has been fully developed, it is always better to start your brand management efforts from the top with a .com domain first, then strategically make use of other web extensions such as ccTLD’s"
This is what Tracy has to say about ccTLD/
Check out the complete article here
Businesses, especially those with global brands, should approach ccTLDs with caution due to these issues, as well as others, such as potential consumer and brand identity confusion. Unless the strategy for the brand has been fully developed, it is always better to start your brand management efforts from the top with a .com domain first, then strategically make use of other web extensions such as ccTLD’s"
This is what Tracy has to say about ccTLD/
Check out the complete article here
