We have seen some of these domain extensions become rather popular because the assigned country code mirrors widely recognized words or symbols. Examples include Libya’s “.ly”, which is used as an adverbial/adjectival suffix in English, and the island nation of Tuvalu’s “.tv”, which has become the home for video content for both major corporations and small businesses. Telecommunications firm
Neustar bought Columbia’s “.co” domain name in a $109 million dollar deal because “.co” is much more widely recognized as an abbreviation for company...