Candy.com sells for BIGG BUCKS!

[lexisdomains]

Rick Schwartz sold Candy.com for 3,000,000 dollars to the Melville Candy Company of Massachusetts.

Personally, I think this domain could have sold for a little more, but that's my opinion.


Any more updates from DNround table 2009 sales?

 

[Name Trader]

Not bad for a parked domain!

 

[DubDubDubDot]

The number of qualified potential end users for this name is actually pretty low. Companies like Hershey's, Nestle, Mars, Cadbury, etc... all have very strong brand names for a traditionally offline product. They don't need candy.com when their products are in the checkout line of every single store in the developed world.

The buyer currently uses MelvilleCandyCompany.com and MelvilleStore.com. You just don't see their type of hard candies for sale all over the place. So if they are planning an offline marketing campaign for online sales, then Candy.com is way better than doing it from their existing names or even aquiring Melville.com.

 

[DomainTalker]

Another point...


'Toys' is a globally used term - toys are toys - everywhere...

'Candy' is a primarily US (or, North American) term - rarely used in other countries...


One has an easily-marketed global market potential - The other has a more limited Nth American potential (more difficult/expensive) to market globally.


So, for me, Toys.com is worth a LOT more than Candy.com.


I agree with Pred....Rick was a friggin' genius to get that deal - brilliant sales skills.....Without that, another owner may have got $500,000 - $1m, MAX, for Candy.com, imo....

...AND...Another owner would probably have happily taken it....!!....Lol


One thing about Rick Schwartz....He ain't a self-limiting system, that's for sure....

.

 

[Archangel]

Valid points. I suppose the factor here is simply: Okay, ya own the domain... now what? How it can be developed is the key. I still think $4mil is more realistic (a generic 5 letter common English word selling for $xxx,xxx? Doubtful yet possible) figure for this. There IS the popular www.candystand.com lest you forgot.

 

[Fork]

It's actually quite a bit more than $3,000,000:

"Besides the $3 million for the domain, I will share in the profits with 2% royalties off the gross for 15 years."
The Rick Schwartz Domain and Traffic Blog RicksBlog.com...Home of the "Domain King": Candy.com Sale Set to Close

 

[lexisdomains]

Now that's how you close a deal!

 

[lincolndsp]

I think that Rick sold for the max price possible, and the economy sucks now to spend so much.
For me CreditCards.com for $2.75 mln (2004) is an outrageous steal.

 

[saucey]

Wow!

That's a great sale! For buyer and seller! :sold:

I own sweets.com in Hebrew... hmmmm??