For beginners:
1. Don't buy a name that does not have at least 1000 possible buyers you could contact. A name like Trolty might sound great but who are you contacting about this name? Instead pick names that have keywords for major industries. FastCatering, QualityCleaning and even 3 word domains that are exact match keywords (EMD) are better than trying to guess a brandable name.
2. Stick to dot com
3. List names with a BIN + make offer.
4. Offer payment plans, if you use SH, Dan etc it's an option
5. Do outbound, even 5 minutes a day, 10 contacts a day, always set aside some time for that.
6. Some names take years to sell. When you register a name ask yourself how many renewals is it worth? If you have to think about it, its probably not a name you should register as a beginner.
7. Learn to sell. Pitch the name, sell it. Most people doing outbound / inbound make no effort to get the buyer excited about the name. Share some data like number of searches the keyword gets, in what extensions its registered, its age, any inbound links, comparable sales, general domain sale data, hype it up while being honest and you will see results.
How do you know you hyped it up enough? When you yourself start having doubts if you should even sell the name especially at the price you are asking for it. I once pitched a name so good, I started doubting if such a good name is really in my account.
8. Give the potential buyer ideas what he can do with the name. Most people you contact already have a name, they already paid money to SEO it, they built a brand around it, why should they buy your name? Explain to them the benefits of building out a site just for traffic, to exchange links with others in their business, maybe start a community on that domain, explain they can redirect it to their main site. Depending on the name and industry you must help them think.
9. Everyone is on alert for scams. Don't try saving a few % and risk sales. Explain how you protect them, escrow, third party etc.
10. Do not send them to a page full of other domains (especially if they are not yours). He is finally excited enough to click, now what? He sees names priced less than yours, even if you know the reason why its priced less, to the buyer it brings the entire value of domains down, they are not domainers. Other names can get them distracted too. You must keep the buyer focused or you will lose.
11. Visuals help. If you could include a logo or a few logos on a page, do so.
12. Always make sure people visiting the domain know its for sale and it leads to a buy now / make offer / payment plan option.