Beginner's guide to low revenue parking
I've been serious about parking for just over a year.
I never pay more than $100 / domain and usually a lot less. This means that it is rare for my domains to make a lot of money each. Instead I've gone for quantity over quality.
Every so often I get a good domain & can make a reasonable amount of money off it. When that happens I rejoice. The rest of the time I watch my winners make me a nicely growing income. My top 60 or so domains make me over $600/month between them. I use the revenue for growth.
When I first acquire the domain I examine the name and any residual links to try to work out the best keyword combination. The I let it rest for a while (5-10 days) and look for low ctr or very low paying clicks and use this to tweak the keywords. If I do tweak them I let it rest a few days and repeat the analysis.
Important note: Keep records - original settings, revised settings, dates, and reasons. If you're dealing with 10 domains you can do it in your head, if you're dealing with several hundred domains it's easy to get confused.
I have a target for each domain I park. Currently it's $2 / month. This covers registration fees and a my time administering the domain. If it fails to get that after 30 days, I try a second parking program, sometimes that works, sometimes it doesn't. If the second parking program also fails I try 1plus & try a little harder to sell the domain.
Occasionally I have a name that cries out for a mini-site rather than parking ... I'm toying with putting some new domains on 1plus first. The problem with that is it can take 2-3 months of sitting before before 1plus domains show life.
If a domain isn't making $2 & it doesn't have traffic I leave it parked wherever it ends up until it expires. I'll hapily invest time trying to improve CTR or PPC, but there has to be traffic there first.
The kind of parking I'm pursuing is low margin, so to build up revenue I need a lot of domains. This means that it is important to focus my energies on where it can make a difference and not stress over the places where they can't.
Mr Micawber said:
Annual income twenty pounds, annual expenditure nineteen nineteen six, result happiness. Annual income twenty pounds, annual expenditure twenty pounds ought and six, result misery
Another trap I've learned to avoid is
"Sunk cost" thinking. What I paid for the domain is irrelevant to what it is worth to me. It either covers reg fee+labor or it doesn't. If it doesn't then it doesn't belong in my parking portfolio. It may be a fine domain name for other reasons, but those reasons have to justify keeping it independently of parking revenue.