new gtlds Can New gTLD's Boost A Start-ups’ Digital Presence?

[News]

Absolutely. gTLDs can help start-ups in a very effective pay per click (PPC) campaigns on Google as it describes your business more clearly and hence it becomes more likely for visitors to click on your link than any other .com or .in TLD.

Suppose you search for real estate developers in Gurgaon on Google and it shows up parasgroup.com, lotusgreens.com, gurgaondevelopers.realty etc. So gurgaondevelopers.realty will certainly get more clicks because it shows exactly what you were searching for and the business that company is into.

Pre-registering can be a great strategy for start-ups to avoid competition for premium gTLDs which would be intensesoon. It is like booking a movie ticket, the sooner you get to the ticket window the better your chances are to get the seat of your choice...

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[Alice Wonder Miscreations]

I don't expect anything logical from you. You are making a point of avoiding logic.

An experiment like the one I suggested is the only logical way to test your hypothesis as to the value of .com over new gTLDs for marketing purposes. Until such data exists, both of us are speculating.

 

[Kate]

I scrubbed my browsing history for today: .com, .net, .org, ccTLDs and some advertising links in lesser know extensions. Typical browsing.
Don't know about you. Maybe you visit lots of sites in new extensions every day.

So I suppose our portfolio is going to crumble in value too, what do you advise us to do ?

 

[JB Lions]

I don't expect anything logical from you. You are making a point of avoiding logic.

An experiment like the one I suggested is the only logical way to test your hypothesis as to the value of .com over new gTLDs for marketing purposes. Until such data exists, both of us are speculating.

When you talk about marketing, it's small. You think online only, PPC and you could find good points for both:

"After we ran our Google AdWords campaigns for a specific period of time, it was clear to us, in many aspects, that the .Com outperformed the .Diamonds domain name in certain key areas. However, in other key areas, the .Diamonds domain name performed much better."

"With a higher CTR on the .Com domain name, it appears that end users may favor the .Com domain name over the .Diamonds domain name."

"There were more conversions on the .com domain name for both the download of the PDF file and for clicks on the “Shop Diamond Rings” button on the site, and the total conversion rate was higher on the .Com domain name than it is on the .Diamonds domain name'

https://www.namepros.com/threads/do...-domains-appraisal.888717/page-2#post-5082764

That was just one small study. For overall marketing purposes of course .com is better. People know it. That's why most startups and other companies use it. If you're still confused by this, just reread the thread. And you can pretend the links and stats don't exist again. Or hop on Amazon or your favorite book store - http://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias=stripbooks&field-keywords=consumer+behavior

and read

 

[Alice Wonder Miscreations]

Notice the word "appears" - what users prefer changes, and what users prefer needs actual A/B testing like I suggested at the start of this discussion.

Reality is that what users prefer is either something easy to remember or something on the first page of Google results. Dot Com has no advantage in either of those.

 

[Traveler]

Reality is that what users prefer is either something easy to remember or something on the first page of Google results. Dot Com has no advantage in either of those.

True, and if you search for something like "luxury properties" and the result has:

luxuryproperties.com
luxury.properties

luxury.properties has the advantage of being easier to read. luxuryproperties.com, looks like a jumbled mess in comparison.

 

[enlytend]

Notice the word "appears" - what users prefer changes, and what users prefer needs actual A/B testing like I suggested at the start of this discussion.

Study was conducted by a reputable source who I'm sure knows how to conduct a meaningful test. It was the same type of test I suggested in this thread about a page ago.
CTR for .diamonds was lower, but he also tested a .menu - for THAT the CTR was higher. Full data is downloadable in a white paper at the site which published the study.

 

[Alice Wonder Miscreations]

Yeah it probably varies by TLD and demographic.

I don't like .xyz or .top - they seem kitch to me, for example,

I don't like .secure - my websites exceed their alleged requirements, and I don't to risk a site not resolving because they made a decision about what secure means I disagree with.

I love .bank and would like to see financial institutions (in the US anyway) *required* by FinCEN to use that TLD, because it would greatly reduce fishing due to how exclusive it is.

 

[namezest]

I did an experiment that covered some of this but would need to be done on a comparison basis,,, which I can do as I have the .com and a new gtld of it too it's just a hassle developing a site for that purpose alone. I was surprised recently though and I am not sure if you saw this already, but if you google San Francisco you'll see what I mean.

 

[Domain Lead Finder]

Startups are not a good sample IMO. Most startups get lots of money they did not work for and in turn they are easy on spending $$$. They have little business experience, they are in love with their idea, and angel or venture capitalists shower them with money.

I am not saying they are all like this, but most of them are "easy come, easy go" and this has more to do with the reason they chose .com than anything else.

 

[easternaga]

Seo n you can rank above .com with any extension . jusy saying

 

[TRY]

Seo n you can rank above .com with any extension . jusy saying

Seo and you can rank .com above any newgtld