One of the tidbits of advice a typical domain investor likely receives or learns when starting their domain investing journey is to stay away from alphanumeric domains and to strictly focus on .com domains. This is not to state that alphanumeric .com domains are not worth investing in. In fact, there are a few alphanumeric domain combinations, albeit a small pool, that are worth investing in or, at the very least, consideration. However, in general, most alphanumeric .com domains are not worth purchasing as domain investments, depending on the letters and numbers used, and their respective positions. I’ve written about importance of choosing a domain that doesn’t limit your business growth, but seeing 989Rock.com (image above) reminded me of companies using vanity domains – domains that match their phone number. I’ve not encountered many companies using a vanity domain as their branded digital presence, especially one using a vanity domain without including the area code. Nevertheless, I believe the *right* alphanumeric domains do provide a competitive advantage when branded as a vanity domain. As for investing in alphanumeric domains, I'm not certain of what success you may or may not find these days, if any. [ Continue reading article ] What are your thoughts about companies branding alphanumeric and vanity domains? Have you had any success investing in these types of domains?