domain CakeToppers.com - Cake Toppers

[BuyMy.com]

Can you please appraise my Cake Toppers domain name?

CakeToppers.com

1. Acquisition Reason: I bought for our business which makes handmade wedding cake toppers
2. Markets: Wedding, Birthday and Baby Shower
3. Research: There are many searches each month for "cake toppers". It was very expensive to pay for this keyword in advertising.
4. End-User Value: I would guess 5 figure to Lenox, Etsy or TheKnot
5. Reseller Value: Probably mid or upper 4 figure
6. Traffic: Just got the domain, about a dozen hits per day, best day was 46, but many more of our etsy shop (image attached)
7. Revenue: None yet from this site, but our cake topper business has made over $200,000 (see image attached)
8. Age: 14 years old
9. Miscellaneous: About 250,000 global searches per month for "cake toppers". Competition is medium at about 50 cents per click. Wedding season slows down the last 4 months of the year then picks up in January.

Thank you for your time, you didn't have to do this and I know that. I appreciate you.

Joshua

 

[bmugford]

Nice keyword domain. Several thousand dollars to the right buyer.

The only potential issue though is it not really a primary domain. If you search for cake toppers the top results are Michaels, Target, Party City, Walmart, David's Bridal, etc. It is a popular product offered by many, but rarely the sole focus. Still a great domain.

Brad

 

[RJ]

Sweet name. Mid $xxxx for the reseller market seems fair.

Brad makes a good point, though with 3D printing getting better and more accessible I could see a business doing really well selling niche or custom cake toppers.

Good luck!

 

[johname]

monogramcaketoppers.com sold for 5K six years ago. Good Luck

 

[BuyMy.com]

Sold for $11,600 but never got funds released. Put it back on the market.