In April 2019, Cable ONE announced that it will be rebranding as Sparklight™ beginning in the summer of 2019.
According to Laulis this change reflects the company's transformation from its origins as a traditional cable company to a full-service provider that seamlessly connects customers to the things they care about, including family, work, entertainment and community. The name Sparklight™ illustrates the speed and connectivity the company is known for, while at the same time symbolizing its new brand promise – connecting people to what matters.
"This is not simply about rebranding our products under a new name and a new look," Laulis said. "We are enhancing the way we do business so that our customers feel like every interaction with us is effortless, our communities know we are here for the long term and the towns and cities we serve are proud to call us a neighbor."
read more (sparklight)
According to Laulis this change reflects the company's transformation from its origins as a traditional cable company to a full-service provider that seamlessly connects customers to the things they care about, including family, work, entertainment and community. The name Sparklight™ illustrates the speed and connectivity the company is known for, while at the same time symbolizing its new brand promise – connecting people to what matters.
"This is not simply about rebranding our products under a new name and a new look," Laulis said. "We are enhancing the way we do business so that our customers feel like every interaction with us is effortless, our communities know we are here for the long term and the towns and cities we serve are proud to call us a neighbor."
read more (sparklight)
