Foster,
in theory you're right, but practically, you've got a .org here, not a .com.
association with a large company requires the same as creating a buzz for domain name art, leg work, advertising, positioning, etc. all these are ingredients that would drive almost ANY domain name in value.
thus, you asked for the base value given the fact that there is no content, and even though most of us here understand your concept, the majority of internet users will probably not catch on to the idea.
then again, nothing is impossible, go for it...it's worth trying to get the buzz going. best of luck