BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[campout]

I had a sale last week:

V E G O L A . c o m

Got it for $16 on Dropcatch a year ago.

 

[Daren]

is anyone a little bit worried or disappointed that brandbucket didn't release their 2016 yearly sales report like they did last year?
last April they released their 2015 annual sales, profit and avg sale per domain.
http://domainnamewire.com/2016/04/07/brandbucket-sales/

we're in August and nothing was released up till now, truthfully, i'm a little worried.

 

[campout]

@Daren I don't know if I'm worried about it, but I wish they would be more open. However, they won't be. Whether for privacy concerns, or because they don't want people to see that sell-through rate has gone down, I don't anticipate them releasing that info anymore.

There's been many, many of us who have bugged them to share more sales data. They're well aware that people want to know that info.

 

[Daren]

@Nat Hunt you're right, they probably won't release any sales data and it's probably cause their sale through rate has gone down.

 

[Dnbolt]

What other analysis should we look at?

 

[Emmy101]

Sorry if this was answered before but I can't seem to find it
I was wondering if I could check names on BB that I don't own or haven't registered yet ?

 

[Mister Funsky]

I was wondering if I could check names on BB that I... haven't registered yet

I would say no.

 

[SuperBrander]

@Emmy101 @Mister Funsky BB has something called the Growth Program, where you can submit domains you don't own or haven't registered yet for $1 per domain. Then if they get accepted and you end up publishing them you only have to pay $9 instead of $10. You need to ask them ([email protected]) to switch your account to a Growth Program account, if you want to do that.

 

[Mister Funsky]

I was wondering if I could check names

Hi Emmy...my apologies if I mis informed you...I saw 'should' instead of 'could' when I read the thread. I was thinking you were doing a name search and I always suggest someone not do a search through anyones website as data has the potential to be mined.

 

[JimJammy]

https://www.brandbucket.com/blog/2016-domain-name-sales-roundup

We wanted to share some statistics on how the BrandBucket marketplace performed in 2016. (Yes, we are more than midway through 2017, but things have been quite busy as usual at BrandBucket.) Growth since our launch in 2007 has been steadily climbing, and 2016 was no different. Consumers and businesses all over the world now buy domain names from BrandBucket, and it continues to be a go-to resource for companies looking for a great brandable name. Let’s jump in:

Overall Domain Name Sales

• 1017 domain names sold
• $3070 average sale price
• $2295 median sale price

Our average price continues to go up year-over-year, and even with more high-value sales than ever, the median sale price of $2295 (half of the sales were above this price, half were below) is higher than previous years, and consistently one of the best in the domain aftermarket space.

Sales Price Breakdown

• 75 sales under $1500
• 318 sales between $1500 and $2000
• 404 sales between $2000 and 3000
• 109 sales between $3000 and $4000
• 51 sales between $4000 and $5000
• 43 sales between $5000 and $10000
• 17 sales over $10000

Of the 1017 domains sold, the bulk are in the $1500-$4000 range, which has proven to be a sweet spot for startups and entrepreneurs.

Buyer Behavior

• 14.5% of sales were to repeat buyers
• 2.27% average discount on listed price

BrandBucket continues to have a loyal following of buyers who appreciate the do-it-yourself-branding idea, the selection of names, and the service team behind the scenes. The number of sales that closed with a discount was higher than previous years, mainly due to more transactions in the higher price range, and older inventory that had not had a price adjustment in many years.

Seller Metrics

• 238 unique sellers with a domain sale
• 134 sellers with 1 domain sale
• 37 sellers with 2 domain sales
• 15 sellers with 3 domain sales
• 51 sellers with 4+ domain sales
• $2,063,088 paid out to sellers in 2016

These statistics are astounding, and the ones we are most proud of. Our community of sellers has never been stronger. We are also truly thankful for the BrandBucket team — customer support, sales and escrow, accounting, and Brand Ambassadors — that supports this community and makes it all appear seamless and easy.

Cheers to a great year!

Margot Bushnaq, CEO
Michael Krell, Managing Director

 

[hookbox]

Sales must be free falling for them to send out a sales pitch like this almost 9 months after 2016 has ended.

 

[Recons.Com]

So this confirms what we have been guessing for some time now.

The sell-through ratio is way down and was already around 2.5% in 2016 and probably even lower now.

After adjusting for insiders' higher ratio, outside sellers ratio probably was in 1-2% range.

https://www.brandbucket.com/blog/2016-domain-name-sales-roundup

We wanted to share some statistics on how the BrandBucket marketplace performed in 2016. (Yes, we are more than midway through 2017, but things have been quite busy as usual at BrandBucket.) Growth since our launch in 2007 has been steadily climbing, and 2016 was no different. Consumers and businesses all over the world now buy domain names from BrandBucket, and it continues to be a go-to resource for companies looking for a great brandable name. Let’s jump in:

Overall Domain Name Sales

• 1017 domain names sold
• $3070 average sale price
• $2295 median sale price

Our average price continues to go up year-over-year, and even with more high-value sales than ever, the median sale price of $2295 (half of the sales were above this price, half were below) is higher than previous years, and consistently one of the best in the domain aftermarket space.

Sales Price Breakdown

• 75 sales under $1500
• 318 sales between $1500 and $2000
• 404 sales between $2000 and 3000
• 109 sales between $3000 and $4000
• 51 sales between $4000 and $5000
• 43 sales between $5000 and $10000
• 17 sales over $10000

Of the 1017 domains sold, the bulk are in the $1500-$4000 range, which has proven to be a sweet spot for startups and entrepreneurs.

Buyer Behavior

• 14.5% of sales were to repeat buyers
• 2.27% average discount on listed price

BrandBucket continues to have a loyal following of buyers who appreciate the do-it-yourself-branding idea, the selection of names, and the service team behind the scenes. The number of sales that closed with a discount was higher than previous years, mainly due to more transactions in the higher price range, and older inventory that had not had a price adjustment in many years.

Seller Metrics

• 238 unique sellers with a domain sale
• 134 sellers with 1 domain sale
• 37 sellers with 2 domain sales
• 15 sellers with 3 domain sales
• 51 sellers with 4+ domain sales
• $2,063,088 paid out to sellers in 2016

These statistics are astounding, and the ones we are most proud of. Our community of sellers has never been stronger. We are also truly thankful for the BrandBucket team — customer support, sales and escrow, accounting, and Brand Ambassadors — that supports this community and makes it all appear seamless and easy.

Cheers to a great year!

Margot Bushnaq, CEO
Michael Krell, Managing Director

 

[Grilled]

@Embrand - Can you confirm if you sold Timeless with BrandBucket? There was a story about it possible being swooped up by Taylor Swift, and it was last listed at BrandBucket. The report reads it went through GoDaddy Escrow. Curious to know how that worked out if so...

http://domaingang.com/domain-news/looks-like-taylor-swift-scooped-up-the-domain-timeless-com/

@Dnbolt (1) Did you catch the sale of Timeless? (2) And - Can you confirm the recent BrandBucket sales report - ie How many sales did you catalog? (maybe help answer the above questions by providing sales from staff vs domainers etc...

 

[Embrand]

@Embrand - Can you confirm if you sold Timeless with BrandBucket? There was a story about it possible being swooped up by Taylor Swift, and it was last listed at BrandBucket. The report reads it went through GoDaddy Escrow. Curious to know how that worked out if so...

http://domaingang.com/domain-news/looks-like-taylor-swift-scooped-up-the-domain-timeless-com/

@Dnbolt (1) Did you catch the sale of Timeless? (2) And - Can you confirm the recent BrandBucket sales report - ie How many sales did you catalog? (maybe help answer the above questions by providing sales from staff vs domainers etc...

Yes, I sold it on BrandBucket and it was a regular BrandBucket escrow process. GoDaddy was simply buyer's registrar of choice.

As far as I know, they buyer has nothing to do with Taylor Swift. But who knows - they might be able to flip it to her

 

[Brandworthy]

I think most people agree that 2015 was a bumper year for domain sales, so these figures aren't at all bad. Their business continues to grow at quite a good clip, and kudos to them on some fine results. The superlative "astounding" might be a wee bit rich.

On the downside however, the inventory almost doubled during 2016, and absolute sales increased only ~25%. So something within their model isn't scaling. That something could be on either the demand or supply side.

It's a shame @Dnbolt gave up publishing data, and it would be very interesting to know whether he can break down those ~1,000 sales to give some insight on who the main sellers were.

 

[Arca]

I stopped adding names to BB one year ago, but they have continued to provide me with decent sales over the past year for my remaining portfolio. My sell-through has vacillated between 4.5% and 6.5% over the past 12 months, and right now it's at 5.3%. While I've been aggrieved by a number of issues at BB, which is why I stopped adding names (and also sold off 1/3 of my BB portfolio), I remain satisfied with the sales results their platform has engendered for the names I have listed with them.

 

[Dnbolt]

@Embrand - Can you confirm if you sold Timeless with BrandBucket? There was a story about it possible being swooped up by Taylor Swift, and it was last listed at BrandBucket. The report reads it went through GoDaddy Escrow. Curious to know how that worked out if so...

http://domaingang.com/domain-news/looks-like-taylor-swift-scooped-up-the-domain-timeless-com/

@Dnbolt (1) Did you catch the sale of Timeless? (2) And - Can you confirm the recent BrandBucket sales report - ie How many sales did you catalog? (maybe help answer the above questions by providing sales from staff vs domainers etc...

Date Joined BB 2016-11-25
Date Exit BB: 2017-07-12
Price set: $140,000
https://dnbolt.com/timeless

Hope this helps.

Total sales captured for 2016 ~1,000
Missed ~20 for 2016.

BB knows this that's why they built new fences but once your in it's hard to get out.

 

[Dnbolt]

I think most people agree that 2015 was a bumper year for domain sales, so these figures aren't at all bad. Their business continues to grow at quite a good clip, and kudos to them on some fine results. The superlative "astounding" might be a wee bit rich.

On the downside however, the inventory almost doubled during 2016, and absolute sales increased only ~25%. So something within their model isn't scaling. That something could be on either the demand or supply side.

It's a shame @Dnbolt gave up publishing data, and it would be very interesting to know whether he can break down those ~1,000 sales to give some insight on who the main sellers were.

To be honest I am no longer interested in who the Sellers are but the Buyers.
Buyers, Buyers give me more Buyers... Let's discuss Buyers.
Who are the 14.5% repeat Buyers? Get them to buy from you instead next time.
Get into their mindset.

 

[offthehandle]

To be honest I am no longer interested in who the Sellers are but the Buyers.
Buyers, Buyers give me more Buyers... Let's discuss Buyers.
Who are the 14.5% repeat Buyers? Get them to buy from you instead next time.
Get into their mindset.

Probably silicon valley menlo park SF VC firms, ad agencies, incubator Y combinator contacts being advertised to constantly. Who else could it be? I see PPC google ads too. They have budget to pay $14 a click in growth mode.

 

[Dnbolt]

Probably silicon valley menlo park SF VC firms, ad agencies, incubator Y combinator contacts being advertised to constantly. Who else could it be? I see PPC google ads too. They have budget to pay $14 a click in growth mode.

What is the typical buyers behaviour before they finally convert?