BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[Arca]

What's the definition of type-in and search this context?

Type-in leading to a sale of the typed in name?

Type-in of one name, leading to BB being discovered, leading to a search, leading to another BB name selling to that buyer? Is the latter considered a type-in sale or a search sale?

The biggest advantage of having a name listed on BB used to be that buyers would discover your name via search. I'm sure a lot of my past sales have come from people typing in other sellers names, and then doing a search, and then discovering one of my names as a result. People have probably typed in my names too, and ended up buying a completely different BB listed name instead as well, but I always felt that I gained more sales than I lost at BB in 2015 to mid/late 2016. I think the majority of marketplace search sales still happen in this way, rather than people going to brandbucket.com to search.

With the massive inventory growth, I see far less of the kinds of sales I had in 2015-16. I'm selling much fewer "average" names at BB this year. Had lots of sales for $1495 $1795, $1995, $2395, $2795, etc. in past years. This year, I've had more sales above $5000 than below $5000. That's good for short term results, but I have far more average names (and averaged priced names) listed at BB so it is not looking too good for those names, and the seeming decrease in such sales seem to attest to the decreased efficiency of having average quality brandable names listed at BB, and then have end-users discover and buy them.

 

[hookbox]

Type in is direct navigation. Search is searching at BB. If someone types in and lands on your name but buys another name they see then I am sure they would consider that a search sale even though it's really not.

 

[hookbox]

What's the definition of type-in and search this context?

Type-in leading to a sale of the typed in name?

Type-in of one name, leading to BB being discovered, leading to a search, leading to another BB name selling to that buyer? Is the latter considered a type-in sale or a search sale?

The biggest advantage of having a name listed on BB used to be that buyers would discover your name via search. I'm sure a lot of my past sales have come from people typing in other sellers names, and then doing a search, and then discovering one of my names as a result. People have probably typed in my names too, and ended up buying a completely different BB listed name instead as well, but I always felt that I gained more sales than I lost at BB in 2015 to mid/late 2016. I think the majority of marketplace search sales still happen in this way, rather than people going to brandbucket.com to search.

With the massive inventory growth, I see far less of the kinds of sales I had in 2015-16. I'm selling much fewer "average" names at BB this year. Had lots of sales for $1495 $1795, $1995, $2395, $2795, etc. in past years. This year, I've had more sales above $5000 than below $5000. That's good for short term results, but I have far more average names (and averaged priced names) listed at BB so it is not looking too good for those names, and the seeming decrease in such sales seem to attest to the decreased efficiency of having average quality brandable names listed at BB, and then have end-users discover and buy them.

The algorithm of placing higher priced names at the beginning of any keyword search is probably why you are having sales above $5,000. Also why Krell gets so many sales. It's easy when you get to negotiate directly with the potential buyer. He may put pricing high to get more exposure and lower the price once an offer comes in. BB says most sales are buy it now without any negotiations but I don't think that's the case for everyone. BB and Krell own 25% of the inventory and I'm sure many offers are made when you have that many names.

Higher priced names tend to get much more exposure in direct navigation. If you have a $1,795 name then you probably won't be on the first 10 pages of the most popular keyword searches. Probably why your sales have dipped in this price range too. Also why their average sale price tends to be above the $2,000 threshold since all the higher priced names will show up first.

If a buyer finds a name they like for $2,500 on page 1 or 2 they won't even bother continuing to look even if they may find something $500 cheaper on page 10. Most buyers see no difference between paying $2,500 or $2,000, to them the 500 bucks saved isn't worth their time. If the insiders are able to control their pricing then it is a HUGE advantage since raising the price of a name most probably gets them on page 1 or 2. Choosing any popular keyword search and seeing who owns the names on the first two pages will give you the answer to that.

 

[offthehandle]

The algorithm of placing higher priced names at the beginning of any keyword search is probably why you are having sales above $5,000. Also why Krell gets so many sales. It's easy when you get to negotiate directly with the potential buyer. He may put pricing high to get more exposure and lower the price once an offer comes in. BB says most sales are buy it now without any negotiations but I don't think that's the case for everyone. BB and Krell own 25% of the inventory and I'm sure many offers are made when you have that many names.

Higher priced names tend to get much more exposure in direct navigation. If you have a $1,795 name then you probably won't be on the first 10 pages of the most popular keyword searches. Probably why your sales have dipped in this price range too. Also why their average sale price tends to be above the $2,000 threshold since all the higher priced names will show up first.

If a buyer finds a name they like for $2,500 on page 1 or 2 they won't even bother continuing to look even if they may find something $500 cheaper on page 10. Most buyers see no difference between paying $2,500 or $2,000, to them the 500 bucks saved isn't worth their time. If the insiders are able to control their pricing then it is a HUGE advantage since raising the price of a name most probably gets them on page 1 or 2. Choosing any popular keyword search and seeing who owns the names on the first two pages will give you the answer to that.

25% owned by insiders? 10,000 names? Wow. There also seems to be several people with 6000 ea. linked in, not sure about who they are. Above in this thread a specific name was mentioned, is that a house owned name? I studied DNbolts really nice website and one namepros member has studied the market/0owners, not sure if that data is buried above or not.

 

[Dnbolt]

Greetings all!

Anyone knows why some domains are serving 404
e.g apru/com ?

Just want to be sure... (mostly common with sold names but not all)

 

[Grilled]

Greetings all!

Anyone knows why some domains are serving 404
e.g apru/com ?

Just want to be sure... (mostly common with sold names but not all)

Check the WHOIS -- the domain is currently in bb's GoDaddy escrow account (assuming awaiting transfer to buyer)

Brandbucket.com/apru is showing your typical sold page. Logo with no BIN option.

Assuming the 404 page is related to a NS / redirect change that occurred when pushing the domain to bb's escrow account.

 

[Dnbolt]

Check the WHOIS -- the domain is currently in bb's GoDaddy escrow account (assuming awaiting transfer to buyer)

Brandbucket.com/apru is showing your typical sold page. Logo with no BIN option.

Assuming the 404 page is related to a NS / redirect change that occurred when pushing the domain to bb's escrow account.

What about this one arkle/com ?

 

[Grilled]

What about this one arkle/com ?

Great domain!

It APPEARS to have sold. (NO BIN with logo etc) Assuming a new sale awaiting push / transfer?

The WHOIS hasn't been updated since May 4th. (domain not in bb escrow account)

If not a new sale, then my assumption was it was a failed sale, and is awaiting relisting.

 

[Dnbolt]

Okay, so I plotted a quick graph (adhoc analysis) and saw that there was about 20% sales drop for
June 2017 compared to June 2016. Other months sales seems still have a very close correlation(so where is the growth?) until June 2017/2016..

Could this be wrong, could I be missing something?

As an investor is important to know these stats in order to place eggs at appropriate baskets.

 

[Dnbolt]

Okay, so I plotted a quick graph (adhoc analysis) and saw that there was about 20% sales drop for
June 2017 compared to June 2016. Other months sales seems still have a very close correlation(so where is the growth?) until June 2017/2016..

Could this be wrong, could I be missing something?

As an investor is important to know these stats in order to place eggs at appropriate baskets.

False Alarm! The new 404 update for all classes of domains tricked me!

 

[Dnbolt]

False Alarm! The new 404 update for all classes of domains tricked me!

But one fact remains true => There hasn't been any significant growth in sales ever since BB executives
decided to flood their inventory from about mid 25K to about 45K with mediocre domains over the past months.

They almost doubled the inventory size over the past months and yet still averaging about 80 sales per month instead of about 120-150 sales as they initially thought during the boardroom meeting. Maybe it isn't a numbers game after all?

If a company was proud of their performance they would be publishing the sales newsletter every often and not looking for a moment where they will see a sudden spike in sales and pounce on it, right?

 

[Arca]

Their sell-through is 2%?

 

[Justin Matmor]

But one fact remains true => There hasn't been any significant growth in sales ever since BB executives
decided to flood their inventory from about mid 25K to about 45K with mediocre domains over the past months.

They almost doubled the inventory size over the past months and yet still averaging about 80 sales per month instead of about 120-150 sales as they initially thought during the boardroom meeting. Maybe it isn't a numbers game after all?

If a company was proud of their performance they would be publishing the sales newsletter every often and not looking for a moment where they will see a sudden spike in sales and pounce on it, right?

"They almost doubled the inventory size over the past months and yet still averaging about 80 sales per month instead of about 120-150 sales as they initially thought during the boardroom meeting."

What would you know what they discuss? Have you bugged the boardroom?

 

[Grilled]

"They almost doubled the inventory size over the past months and yet still averaging about 80 sales per month instead of about 120-150 sales as they initially thought during the boardroom meeting."

What would you know what they discuss? Have you bugged the boardroom?

I wouldn't put it past him/her to bug the board room, but my guess is he/she used Google...

Quote from article written April 7th, 2016 from OnlineDomain.com HERE

“In 2015 we demonstrated that we could stay on course for sales even as we dramatically expanded our inventory and community of sellers. As a result of our internal growth, web traffic growth, and continued referrals from satisfied customers, we more than doubled sales within two years” commented Michael Krell, Managing Director of BrandBucket.

BrandBucket attributes its success to its process of hand-selecting each domain name. Each name is vetted for quality based on a set of linguistic criteria and priced accordingly. Over 400,000 names have been submitted with only 40,000 names approved. BrandBucket acts as an escrow agent between the name seller and the buyer.

This article was written when bb had only 27,761 domains -- per article screenshot. (April 2016)
Today, they have 45,683 domains.
On June 20th, 2017 BB had 46,662.
They are nearly down 1,000 domains +/- domains added / sold in the last three weeks.

 

[Dnbolt]

Have you bugged the boardroom?

No sir, I haven't.

 

[Justin Matmor]

No sir, I haven't.

Then you must've read their minutes?

 

[Dnbolt]

merrchant(com) jammed the conveyor belt. The owner might want to take a look at it.

 

[Michael M]

merrchant(com) jammed the conveyor belt. The owner might want to take a look at it.

Good catch. Looks like somehow that domain is being directed to potential malware.

 

[Afaque khan]

99% of end users wouldn't know what an escrow company is.

A buyer would feel more comfortable buying from BB from a valuation point of view than buying from a private seller. End users would feel less ripped off buying from BB.

Lmao 99% of people dont know what passport is until they board a plane and check-in asks for passport.

 

[Dnbolt]

Good catch. Looks like somehow that domain is being directed to potential malware.

Does this means there's a possibility of changing name server or redirecting to BB and still have the domain point somewhere else instead of the real landing page?

Maybe I need a monitoring system for this specific checks. (domain leakage checks)

This issue also exits with other marketplaces and landing pages providers..