BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[Theydon]

I think BB are all about exclusivity, only having it on their site

 

[Michael M]

You can't get past the extra 20% commission so I don't understand what you mean.

Many deals are made between companies behind closed doors that do not directly correlate to the standard posted pricing structure/terms that said companies charge others. So you can't expect that BB would have to pay them 20% commission on a cross sale. I'd imagine their terms would be different.

I am not saying that this idea would work, or the I advocate for it, but when I read it - it seemed like an idea BB could consider in some capacity or another. It doesn't mean they would decide it was in their best interest or that they move forward with it.

 

[Ted Levy]

I think BB are all about exclusivity, only having it on their site

Normally as in real estate and gallery sales of all kinds, commissions are split between the referring party and the listing party in situations like this.

 

[Michael M]

I think BB are all about exclusivity, only having it on their site

Your domains are exclusive to their site - Their promotion of said domains is up to them.

So I am open to any ideas that get more promotion to our names. Though as I said prior - I am not advocating this. Just saying this could start a discussion in the BB meeting room that could lead to some innovative thinking.

 

[hookbox]

Many deals are made between companies behind closed doors that do not directly correlate to the standard posted pricing structure/terms that said companies charge others. So you can't expect that BB would have to pay them 20% commission on a cross sale. I'd imagine their terms would be different.

I am not saying that this idea would work, or the I advocate for it, but when I read it - it seemed like an idea BB could consider in some capacity or another. It doesn't mean they would decide it was in their best interest or that they move forward with it.

BrandBucket is a small fish in a huge pond. If you approach any registrar with 25,000 names and tell them you want a lower commission deal then they would laugh you right out the door.

 

[Arca]

@hookbox I agree that this is an issue. However, BrandBucket is a marketplace with an exclusive inventory 27 000 “hand-picked” brandable domains, and they are in a position to negotiate a lower commission fee than 20%.

It's unlikely that HugeDomains pay a 20% commission fee to their partners.

Regular Domain Name Sales commission used to be 12.5% (for brokered names). At the same time, Domain Name Sales had a deal with GoDaddy, so that DNS listed names showed up in the GD registrar path. DNS sales that originated from a GD lead had a 20% commission, so GoDaddy got a 7.5% commission on those sales, not 20%. DNS reported getting 30% more inbound sales leads after the GD integration was implemented.

The DNS direct partnership with GD has ended, but they still offer name syndication with Domain Tools. Domain Tools get a 5% commission on the leads they provide.

BrandBucket could work out similar partnerships.

If domain syndication would incur a higher commission, it should of course of be an voluntary opt-in option, that each BB could decide to use.

I would opt-in if the total commission on sales originating from outside of BB was say 35% instead of 30%, since it likely would lead to sales that would not have happened otherwise.

While BB probably does not want to give up too much of their current commission, they could consider taking home say 2.5-5% less than they normally do on such leads. For example, the domain owner pays 35% on a sale originating from outside of BrandBucket, and BB get 27.5% and the third party get 7.5%).

I just wanted to put this out there, as BB has previously experimented with selling names on Flippa. However, BB names are end-user names, not domain investor names, so I don’t think Flippa is a good match, but if the names showed up in the registrar path, it would put the domains in front of additional end-users.

 

[12345]

Hi, Arca,

Thank you for the suggestion. We have previously looked into these type of relationships, but we didn't feel that these partnerships matched our long-term vision. We are always searching for strategic partnerships, so if you think of anything else, please let me know!

 

[hookbox]

@hookbox I agree that this is an issue. However, BrandBucket is a marketplace with an exclusive inventory 27 000 “hand-picked” brandable domains, and they are in a position to negotiate a lower commission fee than 20%.

It's unlikely that HugeDomains pay a 20% commission fee to their partners.

Regular Domain Name Sales commission used to be 12.5% (for brokered names). At the same time, Domain Name Sales had a deal with GoDaddy, so that DNS listed names showed up in the GD registrar path. DNS sales that originated from a GD lead had a 20% commission, so GoDaddy got a 7.5% commission on those sales, not 20%. DNS reported getting 30% more inbound sales leads after the GD integration was implemented.

The DNS direct partnership with GD has ended, but they still offer name syndication with Domain Tools. Domain Tools get a 5% commission on the leads they provide.

BrandBucket could work out similar partnerships.

If domain syndication would incur a higher commission, it should of course of be an voluntary opt-in option, that each BB could decide to use.

I would opt-in if the total commission on sales originating from outside of BB was say 35% instead of 30%, since it likely would lead to sales that would not have happened otherwise.

While BB probably does not want to give up too much of their current commission, they could consider taking home say 2.5-5% less than they normally do on such leads. For example, the domain owner pays 35% on a sale originating from outside of BrandBucket, and BB get 27.5% and the third party get 7.5%).

I just wanted to put this out there, as BB has previously experimented with selling names on Flippa. However, BB names are end-user names, not domain investor names, so I don’t think Flippa is a good match, but if the names showed up in the registrar path, it would put the domains in front of additional end-users.

Comparing BrandBuckets 27,000 names to HugeDomains 1,000,000 names is no comparison. Of course HugeDomains doesn't pay 20%. 27,000 names isn't enough to try and get a better commission rate. It's not even close. Do you really think any of the big players are going to reduce their commission on only 27,000 names from 20% to 7.5%? LOL

 

[Michael M]

@michaeljkrell

Other possible strategic partnerships may include the popular websites out there that run TV commercials for building and hosting Company Websites. If these types of services would educate the end user on the true value of a brandable domain name and then offer them the option to browse your selection it could lead to more customer awareness and sales.

 

[12345]

Thanks, Michael! We have partnered with and advertised with media services directed at startups and entrepreneurs, and are always open to others. Feel free to PM me any sites/services you think would work.

 

[Arca]

@michaeljkrell Could you elaborate on why BB feels like such partnerships do not match your long-term vision? I’m sure you can get some great suggestions from members here if you provide some more details about what you are aiming for. Without knowing anything specific about why you think this would not work, and which long-term visions such partnerships do not fit, it is more difficult to suggest something else along the same lines.

 

[Wisename]

I think partnering with internet marketers could work. BB could get so many links for a long term.
StartupBros.com , JeffBullas.com , eatmywords.com etc

Also why not bring them as a brandbucket ambassador like choosing internet marketers from different niches.

 

[kaposzta]

Yippee, my first ever BB published domain is live

 

[DNScholar]

Yippee, my first ever BB published domain is live

Congrats!

 

[Simdes]

Yippee, my first ever BB published domain is live

Good luck

 

[DNGear]

Yippee, my first ever BB published domain is live

COngrats.

First, i thought it was a sale

 

[BrandClub.com]

@hookbox I agree that this is an issue. However, BrandBucket is a marketplace with an exclusive inventory 27 000 “hand-picked” brandable domains,

The exclusive inventory of 27,000 brandable domains is “hand-picked” in about 5% - 10% ...

 

[12345]

@Arca We feel that interspersing our names on other platforms takes away from our brand and the resources that go into our marketing, logo designs, and write-ups. Also, the fact that the names on our site are only available through BrandBucket creates a great deal of customer loyalty, and we become the place where serial entrepreneurs go to name their next project. Our number of repeat buyers is significant.

We feel it is best to work with partners that have a similar user/customer demographic because we see as those resulting in the biggest gains down the road.

Thanks for the suggestions @Azwan Asban We will take a closer look at them!

 

[Wisename]

or partner with top influencer or angel investor like Neil Patel(Quicksprout) , Sean ellis(GrowthHackers) , Brian Halligan(hubspot) etc etc

 

[kaposzta]

I also have a few ideas about advertising BB:
- Partnership with the most popular startup name generator sites, e.g. link link link link link
- Partnership with Angel.co (many of their visitors do not have a startup yet but want to build one, and many have a startup without a name/site)