BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[Brandworthy]

It's probably useful to say that the majority of the names that sold were bought at auction and/or drops and not hand registrations.

It would be really useful to know how many of those were keyword versus pure brandables Doran? Can you share? I'll find my details now.

 

[Doron Vermaat]

FWIW I imagine the phenominal success of @michaeljkrell acts as an incredible draw for new brandable domainers, with others hoping to emaulate his success in both acquiring and selling brandable names. He's a very tough act to follow, so tread carefully.

Michael acquires the bulk of his names at auctions and drops - it seems like a lot of new brandable domainers go for handregs. Chances that a 0.99 handreg will sell for $1,500 are pretty slim in my experience.

It would be really useful to know how many of those were keyword versus pure brandables Doran? Can you share? I'll find my details now.

5 out of 8 are keyword based.

 

[Brandworthy]

Of my 13 sales:
Keyword: 7
Pure Brandable: 6

More notable, since beginning this year:
Keyword: 6
Pure Brandable: 2

 

[trelgor]

Michael acquires the bulk of his names at auctions and drops - it seems like a lot of new brandable domainers go for handregs. Chances that a 0.99 handreg will sell for $1,500 are pretty slim in my experience.



5 out of 8 are keyword based.

On the other hand Michael J has stated that he hasn't seen any correlation to sellthrough rates based on drop/expired/auction acquisition.

 

[JimJammy]

Active Member: 14 weeks
Listed: 75
Sold: 1
Design Queue: 89
ToDo Queue: 2
Pending Review: ~50

From the domains I submit, I'm very surprised by what is getting accepted / rejected by BB.

I honestly believe that the reviewer/s do not understand the value of a pronouncable 4/5 letter domain and I'm shocked by how many of these get rejected. It seems to me that my lower quality ones get accepted!

I submited 100 of these rejected 5 letter domains 'elsewhere' and almost all where accepted (and a couple of them have sold too!)

 

[trelgor]

Active Member: 14 weeks
Listed: 75
Sold: 1
Design Queue: 89
ToDo Queue: 2
Pending Review: ~50

From the domains I submit, I'm very surprised by what is getting accepted / rejected by BB.

I honestly believe that the reviewer/s do not understand the value of a pronouncable 4/5 letter domain and I'm shocked by how many of these get rejected. It seems to me that my lower quality ones get accepted!

That might be down to already listed similar names? A long list of similar names at the end of a search is a turnoff for buyers.

 

[Nazz]

Sold: 1 (5 listed at time of sale)

Well done.

I had all up 3 active listings when my domain was sold.

 

[trelgor]

Based on listed names, regardless of listing time, the combined portfolio of those who has reported stats has an overall sell through rate 3.116 %.

That's not very good.

Please keep reports coming so we can get reliable stats. Currently reported names: 738.

Maybe someone comfortable extracting stats can have a go at incorporating the numbers for listing time to reveal even more?

 

[Keith DeBoer]

I'm new to BB and only have 51 names listed. I have not had any sales through BB yet. But I did sell two names this month. One that BB had previously rejected: T*r*u*N*e*x.com ($150) and one from the BB queue, S*t*a*t*F*u*e*l.com. ($750) Both were hand registrations with coupons. BB gives us a marketplace that generates top dollar for our names, if and when they sell. But it's good to have a backup plan too. Not to mention a day job

 

[Keith DeBoer]

Here are my stats:

Member: 89 weeks
Listed: 284
Sold: 13
Design Queue: 76
ToDo Queue: 31
Pending Review: ~80

FWIW I imagine the phenominal success of @michaeljkrell acts as an incredible draw for new brandable domainers, with others hoping to emaulate his success in both acquiring and selling brandable names. He's a very tough act to follow, so tread carefully.

Re: your comment about 'the Krell effect'........This is common in our industry. People hear a success story about someone selling a name for 100+ times their purchase price a month after they bought it. We were all drawn in by the hope of easy money. But then reality sets in that for every 100X sale there are hundreds of hours of work and a hundred unsold domains and renewal fees and a thousand other domainers who are doing the same thing and who are competing with you. The few marketplaces that exist have sellers outnumbering the buyers 100 to one and the house gets 20%-30% of your sale price. You all know the scene.

No doubt there is money to be made in the industry and in brandables but it's not easy money. It requires hard work, ingenuity and intelligent money management (just like any other business) in order to be profitable.

It's like the gold rush. Many came with high expectations but most failed, some made a modest living and the ones who did very well sold supplies to the miners or brokered their gold. In this analogy that would be Flippa, BB, GoDaddy, Escrow.com etc.

 

[hookbox]

Nobody here will be Michael Krell unless they are willing to play the numbers game. He registers tons of names to play this game. He registered around 350 from May 21-June 21.

A lot of the names he registers were hand regs last year. I know because he has registered some of my drops.

 

[Keith DeBoer]

Michael started small just like we did. He put his names on GoDaddy premium, he put up sales forms for each DN and created a website. He also put some names on BB. He continued to build his inventory. Because he's young, in the web biz and has founded his own tech startups, he developed a really good eye for names that sell. He also noticed that most of his sales came from BB and sold at premium prices. So he began shifting all his names there. His sales increased and like any successful entrepreneur he's now compounding the success formula that he road tested in his early years. There is nothing magical or sinister about his success unless you consider hard work, ingenuity and money management to be magical. In Michael's case I would add that he has developed good business relationships (ie BB) and his entry into the marketplace was also perfectly timed. For these reasons I completely agree with Brandworthy that those who want to follow in his footsteps should tread carefully as Michael's progress has had a synergy and a momentum that will be hard to replicate.

 

[ApeXX]

Member: 31 weeks
Listed: 263
Sold: ZERO
Queue: 205

I have been building inventory pretty consistently for 31 weeks. In this time I have had zero sales. I too based my assumptions off the 5% annual sales principal. However, unfortunately, I can tell you that this has by no means been by experience.

This is not to discourage anyone, but I thought this may a helpful post for some to grasp the fact that sales are by no means certain on BB.

When I read posts like the one above from trelgor I can tell you that to have a sale with only 5 names listed is absolutely incredible and extremely rare IMO. Congrats!

P.S. I really appreciate stats, so I thought I would pay it forward.

Very interesting, thanks for sharing. I think one of the reasons why we haven't seen site wide sales metrics is that the numbers are probably very discouraging. While hundreds of brandables are being added a day, my guess is there are only a handful of sales. A really helpful metric would be "months of supply" - IE at the current sales rate, how many months would it take to sell off the current inventory (assuming nothing else was added).

My guess is that metric would be many years. Just to put it in perspective - at the current inventory, if BB were to sell 300 a month (very optimistic number), it would take 3.6 years to sell off just the current inventory with nothing else added.

Domains, like anything, are at their core a monetary investment. Not to say the sky is falling, but it may be time to reevaluate if keeping your $$ tied up in brandables makes financial sense.

 

[Dominic Belley]

I would be happy just to get one single sale on BB. But I know it will probably never happen. It is much easier to make money flipping 4L domains.

 

[Brandworthy]

On the other hand Michael J has stated that he hasn't seen any correlation to sellthrough rates based on drop/expired/auction acquisition.

FWIW I just checked my sales, and not a single name I sold was a hand reg. Every name sold came from drop/deleting/auction. With only 13 sales it's not much to go on, but take that as you will.

 

[Brandworthy]

Based on listed names, regardless of listing time, the combined portfolio of those who has reported stats has an overall sell through rate 3.116 %.

Please keep reports coming so we can get reliable stats. Currently reported names: 738.

It would be unfair of me to identify the portfolios by giving exact figures, but I can tell you that I have first hand knowledge of another 300+ names listed without a sale, so that should take you number to over 1,000 reported names with same number of sales.

My current working guestimate on overall sales rate is 2-3%.

 

[ApeXX]

From what I'm seeing most of those with healthy BB sales numbers made the bulk of their sales in 2014.

 

[Dominic Belley]

From what I'm seeing most of those with healthy BB sales numbers made the bulk of their sales in 2014.

Domain marketplaces are everywhere nowadays. It must affect their performances.

Some of my domains have been "Your Domains Queued For Publishing" for over 2 weeks now. More than that for Logos.

The bottleneck has moved from approval to logos/publishing now.

 

[Dominic Belley]

BB had Vividsy for 4300 .. i just registered Vividzy to see if they'll accept it.
I had a coupon so for 2$ its worth the try.

Quick update. 12 days ago we talked about what was better between "SY" and "ZY" suffixes.

At that time, BB had approved VividSY for $4300 and I noticed VividZY was still available for registration, so I registered it, I was curious.

Today I just had that "Vividzy" approved, but for $1595. Only 37% of the value of the "SY" ending.

Also had "Bidego" approved today. This domain was submitted on June 13th. Only 9 days to have it approved.

I am at 17 approved now after 11 weeks.

 

[thekiller]

Quick update. 12 days ago we talked about what was better between "SY" and "ZY" suffixes.

At that time, BB had approved VividSY for $4300 and I noticed VividZY was still available for registration, so I registered it, I was curious.

Today I just had that "Vividzy" approved, but for $1595. Only 37% of the value of the "SY" ending.

Also had "Bidego" approved today. This domain was submitted on June 13th. Only 9 days to have it approved.

I am at 17 approved now after 11 weeks.

Wow! you have had almost same domain with vast difference in pricing. Also you have had least review time for Bidego.