BrandBucket Experience

[xtremex]

hello

I am new to BrandBucket. Before getting my hands on this

I wish to experience about brandbucket from my fellow members


Thanks

 

[trelgor]

It does seem a bit obvious, that higher quality names sell better. However, I think many sellers could benefit from this advice and though it is obvious, many domain investors struggle actually implementing a tight investing strategy.

As far as those two specific names in my opinion those variations are the best. It is my opinion, but the buyers must agree to some extent.

There is no scientific strategy for making up brands but I think much of it comes down to experience and creativity. I'm still figuring this stuff out myself to be honest.

Everything is science as far as I am concerned. It's just a matter if you have managed to quantify it. Gutfeel is science too. You just haven't bothered to explain it.

Running with the gutfeel is fine if it works. But to become better you would naturally need to know more about why something works. Trial and error and creativity is fine. Knowledge you can explain is even better. That knowledge lets you see patterns and things you didn't think of before.

I never liked the "it's just the way it is" answer, as you may notice.

Utilizing a tight investment strategy would imply that the investor can quantify quality on a more detailed level than "its quality if it sells".

Why is *M*O*B*I*A*G*O better than MOBIGO MOBILY MOBIO MOBIFY MOBICA MOBIRA MOBIX MOBIXA MOBILIA MOBILIS MOBILIST MOBION MOBIATO MOBIAN MOBIANO MOBIANDO MOBIA MOBIAL MOBIARO MOBICO MOBILIGO etcetera.

Reading Doron's list of BB sales I don't see many meaningful patterns.
http://dngeek.com/2015/05/here-are-1134-names-that-sold-on-brandbucket/

The list as a matter of fact has a couple of "mobi" keyword sales. Incidently none of the above that I just picked off the top of my head. Maybe some sold while your name was listed. Are they thus per definition better?

Quality in 2 word brandable combos is easier to pinpoint. Maybe that's why the most successful portfolio focuses on those...

On the other hand keyword rooted brandables and more abstract brandables seem to sell as good.

I was just hoping for some guru advice about those. Some examples of names and why you think they will sell and vice versa.

Thanks again for your time.

 

[NameFit]

@trelgor - Giving the example of *M*O*B*I*A*G*O - you hit right on, you just cannot tell which one is better than others. If someone is trying to justify it on the basis of 'quality' - I just do not get it. Yes, *M*O*B*I*A*G*O is better than some others *M*O*B*T*A*G*O (that also one may dispute) or *M*O*B*L*A*G*O (one may dispute that one either) but it is definitely better than MOBBABO.. (in my my opinion that is also disputable), may be it is better than MOBTATO(?)

Point is that we are talking about quality in a area where 70% of the 'decent pronounceable' names can be substituted for another. And when it comes to 16,500 names, the chances of getting selected get more slimmer. Evey name has to potentially compete with thousand (probably ten thousand) others, and do you think human brain can handle it? Probably machines cannot either. Probably we will need supercomputers to derive a pattern out of these.

Coming to Keyword driven one/two word brandables, quality will vary based on the trends in the industry (I know some ares always premium like travel, sports, finance etc etc.). We have all seen the sales list on Doron's blog and many are saying that you can gather the trends out it, doubt it, yeah some names are better than others - that is all it says. And it is human thinking, 'you think it is better just because it got sold'. How a name gets selected, the biggest factor that plays a role is *personal liking* more than anything else. Some name may sound 'cool' to some (buyer) but not to other (buyer) - and that is very true for made up brandables. We all just seem to ignore the 'likeabilty' factor in the domain business, and it plays a very important role in keyword driven names as well. Some buyer likes a name, he likes the name - you cannot argue with that. Even if you present other (close) sounding, spelling names to the buyer at much lower price, he is not going to like them. There is no 'algorithm' for 'likeabilty' - The ratio of buyers to sellers is a fraction, and it does not matter what majority think, as long as buyer (or few of his close buddies) think it is cool name, he will buy it - "against the majority opinion".

 

[AndrewRice]

Andrew-first of all thank you for your helpful posts. You've stressed "Quality" names here sell on BrandBucket. My question is this-why would BrandBucket approve any name they don't consider "Quality"? Is BB telling us they have 16,000 "Quality" names and adding each day or are they telling us "Keep those listing fees coming in and we'll keep approving names" ? Thank you.

I'd say all of BB's names are quality, but there are varying levels of quality I think you'll agree.

 

[NameFit]

I'd say all of BB's names are quality, but there are varying levels of quality I think you'll agree.

I think quality is a highly subjective term, every name is superior to the next in quality ladder..and that ladder has so many steps that human mind cannot traverse.

 

[AndrewRice]

Everything is science as far as I am concerned. It's just a matter if you have managed to quantify it. Gutfeel is science too. You just haven't bothered to explain it.

Running with the gutfeel is fine if it works. But to become better you would naturally need to know more about why something works. Trial and error and creativity is fine. Knowledge you can explain is even better. That knowledge lets you see patterns and things you didn't think of before.

I never liked the "it's just the way it is" answer, as you may notice.

Utilizing a tight investment strategy would imply that the investor can quantify quality on a more detailed level than "its quality if it sells".

Why is *M*O*B*I*A*G*O better than MOBIGO MOBILY MOBIO MOBIFY MOBICA MOBIRA MOBIX MOBIXA MOBILIA MOBILIS MOBILIST MOBION MOBIATO MOBIAN MOBIANO MOBIANDO MOBIA MOBIAL MOBIARO MOBICO MOBILIGO etcetera.

Reading Doron's list of BB sales I don't see many meaningful patterns.
http://dngeek.com/2015/05/here-are-1134-names-that-sold-on-brandbucket/

The list as a matter of fact has a couple of "mobi" keyword sales. Incidently none of the above that I just picked off the top of my head. Maybe some sold while your name was listed. Are they thus per definition better?

Quality in 2 word brandable combos is easier to pinpoint. Maybe that's why the most successful portfolio focuses on those...

On the other hand keyword rooted brandables and more abstract brandables seem to sell as good.

I was just hoping for some guru advice about those. Some examples of names and why you think they will sell and vice versa.

Thanks again for your time.

In the case of M*O*B*I*A*G*O i'd say that it flows better than most all of your other examples and also it has go on the end which adds to the value.

As I said earlier I'm still learning myself and I'm not professing to be a super expert on brandables. For more insight I'd refer you to Micheal's blog handreg.com

 

[trelgor]

In the case of M*O*B*I*A*G*O i'd say that it flows better than most all of your other examples and also it has go on the end which adds to the value.

As I said earlier I'm still learning myself and I'm not professing to be a super expert on brandables. For more insight I'd refer you to Micheal's blog handreg.com

Thanks. It's just that handreg.com is mostly 2 words.

How about the other BB sales then?

M*O*B*I*B*I
M*O*B*I*E*R*A
M*O*B*I*N*E*T*I*C
M*O*B*I*N*G*A
M*O*B*I*X*I
M*O*B*I*Z*I*O

 

[equity78]

I think quality is a highly subjective term, every name is superior to the next in quality ladder..and that ladder has so many steps that human mind cannot traverse.

Exactly and over the years I have spoken to so many people that universally thought their names were great and other brandables sucked. When Zane ran Namerific we used to talk and he thought the names and logos on BrandBucket were inferior to his Namerific, I would bet if I asked Margot she would have said BrandBucket was superior. Then you take big established domainers, Doron's list drew upon the first list I published which was the first time any data was published, @hookbox also contributed in the comments and I added his data points, but I remember talking to Adam Dicker when I was publishing the list, he asked me why anyone would have purchased any of the names ? I said well we all don't have your money and own names like Planets.com or Witchcraft.com or Worm.com.

Domaining is subjective and brandables in domaining take that to another level. It is more art than science imo.

 

[equity78]

In the case of M*O*B*I*A*G*O i'd say that it flows better than most all of your other examples and also it has go on the end which adds to the value.

As I said earlier I'm still learning myself and I'm not professing to be a super expert on brandables. For more insight I'd refer you to Micheal's blog handreg.com

I thought it gelled Andrew because I thought of Mobiago like Asiago the cheese, that ago ending made sense and was catchy.

 

[hookbox]

In the case of M*O*B*I*A*G*O i'd say that it flows better than most all of your other examples and also it has go on the end which adds to the value.

As I said earlier I'm still learning myself and I'm not professing to be a super expert on brandables. For more insight I'd refer you to Micheal's blog handreg.com

Sometimes it's easier to accept poor quality names from high volume domainers not because they think the names will sell but to control the space that they want to dominate.

 

[AndrewRice]

M*O*B*I*B*I -- it has some good rhyming qualities
M*O*B*I*E*R*A -- flows pretty well
M*O*B*I*N*E*T*I*C -- combined with magnetic adds some value
M*O*B*I*N*G*A -- easy to say
M*O*B*I*X*I -- pretty memorable
M*O*B*I*Z*I*O -- io endings seem to be the bees knees

 

[NameFit]

@equity78 - to add to the quality aspect in domains. We all review the daily sold list, and how many times we tell ourselves, 'what the hell'. I have this name and I would be happy if you give me $2K for it (while that name got sold for $15K). That name was out there and buyer liked it - that is all it matters. PERIOD.

 

[London555]

In the case of M*O*B*I*A*G*O i'd say that it flows better than most all of your other examples and also it has go on the end which adds to the value.

As I said earlier I'm still learning myself and I'm not professing to be a super expert on brandables. For more insight I'd refer you to Micheal's blog handreg.com

Why would anyone go to Michael's blog when he's approving names now on BrandBucket that are in direct competition to his own? You don't find a conflict here?

 

[NameFit]

M*O*B*I*B*I -- it has some good rhyming qualities
M*O*B*I*E*R*A -- flows pretty well
M*O*B*I*N*E*T*I*C -- combined with magnetic adds some value
M*O*B*I*N*G*A -- easy to say
M*O*B*I*X*I -- pretty memorable
M*O*B*I*Z*I*O -- io endings seem to be the bees knees

Exactly my point, there is more competition within just 3/4 positions..

 

[equity78]

Why would anyone go to Michael's blog when he's approving names now on BrandBucket that are in direct competition to his own? You don't find a conflict here?

There definitely is a conflict, it comes down to can members tolerate it ? Do they see it as a big deal or a little deal, people lost their shit when Adam Dicker bid on auctions when he worked at Go Daddy and Flippa employees being allowed to bid on auctions.

I would imagine if Michael was told he had to make a choice, he would leave BrandBucket, go back to being an ambassador and continue with his business. I am not putting words in his mouth that is just my opinion.

 

[London555]

M*O*B*I*B*I -- it has some good rhyming qualities
M*O*B*I*E*R*A -- flows pretty well
M*O*B*I*N*E*T*I*C -- combined with magnetic adds some value
M*O*B*I*N*G*A -- easy to say
M*O*B*I*X*I -- pretty memorable
M*O*B*I*Z*I*O -- io endings seem to be the bees knees

Andrew-Im glad you think that "io" is the bees knees. I wonder why then my Cloudi.io ( a GREAT tech extension) was turned down AFTER I told BB that iCloud.com sold for $4million and Cloud.io sold for $45,000 and Cloudi.com is for sale for $135,000. It wouldn't have anything to do with a major seller on BB being stuffed with "Cloud" names would it?

 

[svede]

Andrew-Im glad you think that "io" is the bees knees. I wonder why then my Cloudi.io ( a GREAT tech extension) was turned down AFTER I told BB that iCloud.com sold for $4million and Cloud.io sold for $45,000 and Cloudi.com is for sale for $135,000. It wouldn't have anything to do with a major seller on BB being stuffed with "Cloud" names would it?

Seriously, we have been over this a ton of times and your question was already answered - just not to your satisfaction. You can't compare Cloudi.com to Cloudi.io - they aren't even remotely on the same level. Can we let this one rest yet? If the domain was as good as you think it is, you would be able to sell it without BB and save the extra 30%...

 

[London555]

Seriously, we have been over this a ton of times and your question was already answered - just not to your satisfaction. You can't compare Cloudi.com to Cloudi.io - they aren't even remotely on the same level. Can we let this one rest yet? If the domainw as a good as you say it is, you would be able to sell it without BB and save the extra 30%...

I'm curious then why did Cloud.io sell for $45,000? Also,you're missing the point-it's not just about the name.

 

[svede]

I'm curious then why did Cloud.io sell for $45,000?

Cloud is a strong keyword - not a non-dictionary brandable. Two totally different animals.

 

[London555]

Cloud is a strong keyword - not a non-dictionary brandable. Two totally different animals.

That's ridiculous-there's all sorts of "Cloud" name variations on BrandBucket and again-you've missed the point but thank you for the comments.

 

[svede]

That's ridiculous-there's all sorts of "Cloud" name variations on BrandBucket and again-you've missed the point but thank you for the comments.

Yes, but in dot COM. Non-dictionary brandables rarely work outside of dot COM (usually only when they work as hack or as a whole "word"). You keep jumping around rather than facing reality. Your examples are never apples to apples. Comparing Cloudi.com to Cloudi.io fails because invented brandable words (even when rooted in a dictionary word) rarely work well in dot IO. Cloud.io and Cloudi.io are different because you are comparing strong keyword domains (which do work well in dot IO) to brandables which everyone here is already saying don't do well in that extension. If you believe otherwise, start producing proof of consistent sales of non-dictionary brandable dot IO domains. Then we will see your point and maybe BB will accept such domains. But until that becomes a reality (if you pay attention to sales, it ISN'T), then you need to stop complaining about BB not accepting your poor domain choices. I for one don't want that level of quality diluting the domains on BB and making it harder for me to sell decent ones. You have been calling this out yourself for many pages with the ever-increasing number of domains for sale on BB (a concern that I share with you), yet you are also complaining that they won't accept your poor quality domains. Sounds like a conflict there to me....