What happens if you pay the $10 fee and your name is accepted.... and then it is stuck with a logo like this for 12 months?
I agree that the logo mentioned looks more like a mouse or deadmau5, but really, is that the worst chimp related logo bb has listed? It's not the best, but it's not the worst, IMO.
A concern I had during BB's growth [ie the decision to start charging listing fee's + seemingly loosened up acceptance criteria] was that quality was going to get lost in the quantity. If BB has a 90% logo satisfaction rate, should individual dissatisfaction be ignored? In scale, individual dissatisfaction by volume continues to grow, even if overall satisfaction rates grow.
ie.
10,000 logos x 90% satisfaction rate = 1,000 dissatisfied logo's, and redesign requests.
50,000 logos x 95% satisfaction rate = 2,500 dissatisfied logo's, and redesign requests.
Meaning, because they were scaling, even if they had tightened quality control, dissatisfied logo's, and redesign requests would inevitably continue to rise by volume. Thus, imo, more need(ed)s to be done to address bad logo's. Way back when, the decision bb made to decline a NP members request for redesign on poor quality logo's, had raised questions in my mind as to how much does bb staff / policy actually care about their non
important sellers.
Arguably more important than logo quality, is the description, and the amount of possible uses, categories, and keywords included. Granted this (2011) domain was appraised higher than bottom pricing tier, and that is believed to help with search rankings, there aren't many (8) keywords, or (3) categories. Given categories, and keywords is how bb internal search is believed to operate, it is critical that if this domain is to be found via bb search, that proper
[quality and quantity] tags are added. If this was my domain, I would be more upset about the description [ie amount of keywords] and my inability to change my description, than I would be over the logo.
I know these may seem like moot points to some, but I think overall seller satisfaction, and overal transparency will go a long way into brandbucket sustaining their position as the best brandable domain marketplace.