domains Braden Pollock sells Sword.com for $1.5M and 7 other sales for good measure

[equity78]

Today is officially Braden Pollock day, Braden reported 8 domain name sales for over $2M in sales. Sword.com for $1.5M and R.org at $375,000 are the two showstoppers.Forward .org for $100,000 was acquired back in 2022 at NameJet for $9,138. SearchParty.com sold for $35,000, acquired at GoDaddy auctions in 2020 for $4,005. Bloated.com sold for $20,000 it was bought for $4,999 back in 2018 at … [Read more...]

 

[pb]

r.org, wow! True rarity!

 

[Joe drake]

Today is officially Braden Pollock day, Braden reported 8 domain name sales for over $2M in sales. Sword.com for $1.5M and R.org at $375,000 are the two showstoppers.Forward .org for $100,000 was acquired back in 2022 at NameJet for $9,138. SearchParty.com sold for $35,000, acquired at GoDaddy auctions in 2020 for $4,005. Bloated.com sold for $20,000 it was bought for $4,999 back in 2018 at … [Read more...]

Braden’s Playing 4D Chess While the Rest of Us Are Flipping Expired Scraps
Gotta give Braden credit — the guy’s sharp. He plays at a different level. Drops $25K on a domain like it’s lunch money, sits back, waits, and flips it for $250K three years later. No sweat. The man knows his market, has patience, and clearly has a very different kind of Rolodex than the rest of us.
Pretty sure his phone contacts include whales, unicorns, and maybe one or two retired Bond villains.
But hey — I won’t lie, I’ve scooped up some of his drops over the years and made a few nice flips. Appreciate the leftovers, Braden. That said, I’m about done with picking through expired bones. The return just isn’t worth the hunt lately.

Here’s the real kicker though:
Some of these corporate lawyers — and I’m talking big city types, billing $3K to $5K an hour — will nickel and dime you over a $2,000 domain like it’s coming out of their kid’s lunch fund. Had one guy from a mega NYC firm who literally ghosted after I countered his $1,000 lowball. This is the same dude who probably spent $12K on steak dinners last month.

I swear, realtors are starting to look generous compared to these guys.
If I had to do it all again, I’d skip the bulk game. Just buy 10–15 serious domains at premium prices and hold. Whether it’s a $50 domain or a $5M name, they all cost $10 to renew — but one has exit potential, and the other is probably just collecting dust.
Meanwhile Braden’s probably sipping something tropical, casually landing another six-figure sale while I’m here getting ghosted by a guy who charges $800 just to look at a contract.


Anyone else running into this lately? These high-bill buyers suddenly turning into coupon clippers when domains come up?

 

[Braden Pollock]

Braden’s Playing 4D Chess While the Rest of Us Are Flipping Expired Scraps
Gotta give Braden credit — the guy’s sharp. He plays at a different level. Drops $25K on a domain like it’s lunch money, sits back, waits, and flips it for $250K three years later. No sweat. The man knows his market, has patience, and clearly has a very different kind of Rolodex than the rest of us.
Pretty sure his phone contacts include whales, unicorns, and maybe one or two retired Bond villains.
But hey — I won’t lie, I’ve scooped up some of his drops over the years and made a few nice flips. Appreciate the leftovers, Braden. That said, I’m about done with picking through expired bones. The return just isn’t worth the hunt lately.

Here’s the real kicker though:
Some of these corporate lawyers — and I’m talking big city types, billing $3K to $5K an hour — will nickel and dime you over a $2,000 domain like it’s coming out of their kid’s lunch fund. Had one guy from a mega NYC firm who literally ghosted after I countered his $1,000 lowball. This is the same dude who probably spent $12K on steak dinners last month.

I swear, realtors are starting to look generous compared to these guys.
If I had to do it all again, I’d skip the bulk game. Just buy 10–15 serious domains at premium prices and hold. Whether it’s a $50 domain or a $5M name, they all cost $10 to renew — but one has exit potential, and the other is probably just collecting dust.
Meanwhile Braden’s probably sipping something tropical, casually landing another six-figure sale while I’m here getting ghosted by a guy who charges $800 just to look at a contract.


Anyone else running into this lately? These high-bill buyers suddenly turning into coupon clippers when domains come up?

I don't know about all that, Joe, but I appreciate the kind words. I started in legal names and they served me well for many years. But the best thing that came from that experience is that I learned this game. And I learned that I'd rather move up market and sell few names. I have a 90% smaller portfolio that's 90x more valuable. Less work + more dollars is a better formula for me. The downside is that the cap-ex is a killer. But worth it.

 

[Joe drake]

I don't know about all that, Joe, but I appreciate the kind words. I started in legal names and they served me well for many years. But the best thing that came from that experience is that I learned this game. And I learned that I'd rather move up market and sell few names. I have a 90% smaller portfolio that's 90x more valuable. Less work + more dollars is a better formula for me. The downside is that the cap-ex is a killer. But worth it.

That really lands. Fewer names, more value, less noise — I get it. Cap-ex isn’t easy to swallow, but it does force clarity. I’ve built up a few thousand domains, and even the low-end comps on some would make them solid assets. But unlike selling a two-bedroom in Manhattan, where you’ve got comps and a market, with domains each one is its own story — and you have to close every deal by hand. That’s the part most people don’t see.


Something I’ve picked up with outbound: batch the research in the evenings, knock out the calls early in the day. No back-and-forth — just cleaner, more focused sessions. Anyway, appreciate you laying it out — helped pull a few threads together for me.