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http://www.techcrunch.com/2008/04/1...or-exclusive-online-rights-to-indian-cricket/
Here’s a deal straight out of Rupert Murdoch’s playbook circa 1994. Just like Murdoch established Fox back then by paying an exorbitant-seeming sum ($1.6 billion at the time) for the rights to broadcast the NFL, Live Current Media is paying $50 million over ten years for the exclusive online rights to official content from the Indian Premier League (a new cricket league in India with a shorter, more fan-friendly version of the game—first match is tomorrow). Cricket is huge in India and elsewhere. It is a sport perfect for online distribution, with fans spread all over the world. Globally there are about one billion fans, estimates Live Current Media. And the Indian Premier League has already on track to generate $2 billion overall this year.
As part of the deal, Current Live will create and operate official sites for the Indian Premier League (IPLT20.com) and the Board of Control for Cricket (BCCI.tv). Current Live will pay the Indian Premier League $3 million a year, and the BCCI $2 million a year for the exclusive online rights to official photos, video footage, live scoreboards, match results stats, a fantasy cricket league, ticketing, fan polling, contests, and more. It is a pretty big commitment for Live Current Media, a domain-name company with revenues of $9 million last year and a net loss of $2 million. The Canadian company is basically betting its entire $51 million over-the-counter market cap on this deal.
Here’s a deal straight out of Rupert Murdoch’s playbook circa 1994. Just like Murdoch established Fox back then by paying an exorbitant-seeming sum ($1.6 billion at the time) for the rights to broadcast the NFL, Live Current Media is paying $50 million over ten years for the exclusive online rights to official content from the Indian Premier League (a new cricket league in India with a shorter, more fan-friendly version of the game—first match is tomorrow). Cricket is huge in India and elsewhere. It is a sport perfect for online distribution, with fans spread all over the world. Globally there are about one billion fans, estimates Live Current Media. And the Indian Premier League has already on track to generate $2 billion overall this year.
As part of the deal, Current Live will create and operate official sites for the Indian Premier League (IPLT20.com) and the Board of Control for Cricket (BCCI.tv). Current Live will pay the Indian Premier League $3 million a year, and the BCCI $2 million a year for the exclusive online rights to official photos, video footage, live scoreboards, match results stats, a fantasy cricket league, ticketing, fan polling, contests, and more. It is a pretty big commitment for Live Current Media, a domain-name company with revenues of $9 million last year and a net loss of $2 million. The Canadian company is basically betting its entire $51 million over-the-counter market cap on this deal.













