.tv Big Steel gets .TV

[CarryOn]

Yes, you heard right. Good Old fashioned Steel – the drop on your toe and it hurts stuff – gets .TV

In fact, its largest steel company in the world – with over 300,000 employees.

http://www.arcelormittal.com/

And why did they get .TV? (Answer below from their corporate blog)

“ArcelorMittal, the world’s biggest steel company doing business in over 60 countries, was created through the merger of Arcelor and Mittal. To ensure the smooth integration of two business cultures and to effectively communicate to all its 320,000 employees worldwide during the delicate merger process, the company boldly opted for an innovative, transparent form of communication: an own Web TV.”

So they launched a companion site using the same company name but with the .TV extension:

www.arcelormittal.tv

Reading through their blog – the company initially intended to use the companion .TV site to educate employees through the merger process. Apparently, it was so successful that they’ve launched “Season 2” and are making this a continuing part of their corporate communications strategy.

Quality stuff – this is a fantastic example of a big corporation using (dot).tv in perfect harmony with its main corporate .com site, and at the same time enhancing its corporate image – internally and externally.

Well done ArcelorMittal! Cheers, CarryOn

 

[l-l-l.com]

another .tv developed

 

[meeks]

nice,
thanks for sharing!

 

[michaeldotcom]

Thanks a lot for posting about this excellent corporate .tv website.

Actually I've been aware of this site but have been too busy lately to post about it, so I'm grateful that you did so, as it's a very interesting one to share with the .tv forum.

It's interesting because it shows several trends :

1) an ever increasing corporate enduser adoption of .tv

2) more and more corporations, media and reputable businesses which have been using a .com domain for their main websites for many years and which are now adding a companion video site on a .tv domain

3) more and more corporations and businesses are joining the online video revolution as many of us expected, and are using online video as a major part of their communication and marketing strategies.

 

[MillersCrossing]

it used to be be blog tab, now its channel tab or tv tab excrept the blog tab never meant a major overhaul change to the website, certainly not a whole new ext site.......but this is a new beast - not every site will create a new website from scratch, some will make cosmetic changes to their .com..........but some will and those some will become very many because its not just the .com adding the .tv - its every single developed website whatever its ext that will make the transition

when a steel company finds it necessary to embrace the tv ext - you know something is up!!!

 

[Hurley4540]

Great news for .TV