Hmm! Right.
Not quite sure what you mean by having to "spend some marketing dollars to pull this off" Like everything else it's only a case of how much someone wants or needs it that make it "worth" anything. You might only pay registration for it, but if you had any kind of golf related site or business you would soon see just how difficult it is to get a half decent, relevant domain.
Same goes for almost any of the names here. Some however are just a wild stab in the dark and will only ever have luck or coincidence in their favour.
I am not in this for domaining, simply looking to pass it on to someone who needs a half-decent and relevant domain name for their golfing niche, so I think I will just go to the proper market place instead.