Best Domain Sales Strategy in 2013!

[Federer]

Domain Sales is the largest driver of revenue for the majority of domain investors.
After having spent the best part of 5 years successfully acquiring and selling domain names, I am curious to see what works best for other investors when it comes to selling your prized domain assets. It's a fun business to be in and this thread could prove useful for new and experienced domain entrepreneurs alike.

1) For some, the best strategy is to acquire and "forget" the domain waiting the perfect end users, thus extracting maximum value.

2) Others are more proactive and send out emails to companies that feel could benefit from owning the domain name.
Note: I am not sure if the majority of registries allow the sending of commercial-orientated emails to parties that have not given their consent/permission to receive those offers - even if these are individual emails being sent out one at a time. GoDaddy for one do not allow it and have a tight anti spam policy, under point 11 here: https://www.godaddy.com/legal-agreements.aspx
"We do not tolerate the transmission of spam. We define spam as the sending of Unsolicited Commercial Email (UCE), Unsolicited Bulk Email (UBE) or Unsolicited Facsimiles (Fax), which is email or facsimile sent to recipients as an advertisement or otherwise, without first obtaining prior confirmed consent to receive these communications from the sender."

Would love to hear your comments/opinions on this point and if you know of any registries that allow sending of unsolicited messages, sent 1 by 1 to hand-selected companies. For domain investors that rely heavily on proactive selling to end users, this is a key point.

3) Other investors sell primarily to other domain name investors (resellers) through forums, brokers and other means.

4) Some entrepreneurs actually mix strategies between proactive selling, awaiting end user offers, selling to resellers and development.

We have all no doubt fine-tuned our business model over the years - without necessarily giving specifics, what works best for you in 2013?

 

[lincolndsp]

both depending on the domain: if you have faith in the quality and wide appeal of the name - hold for max passive return
if you think it's a liability - active flipping to dump it for fast cash

 

[biggie]

Problem I see with flipping good domains for chump change is over time as competition increases it's hard to replace those gems with similar quality so over time you degrade your portfolio quality and put yourself outta business. A lot of flippers also don't value their time. Selling a domain for $20 that you invested 5 hours into research/emails is a loss unless your happy with $1-$3/hour.
I'd rather keep busy building/promoting my developed sites to increase their revenue and any domain sales that flow in took zero effort/work besides parking it with a sales link to my own site, obviously this takes owning quality domains to receive a constant flow of inquiries.

.

:talk:

dude above drops science


some of ya'll better pick it up




but I think domain monetization is a bigger driver of revenue, which in turn, helps to deliver greater profit margins on domain sales.


imo...

 

[edomains.in]

many domain extensions would be launched in market soon and there could be two scenarios possible
one is craze level of premium domain would be decreased or increased.

 

[tjl92]

I think there is no good strategy that can actually work for every one, till the moment a domainer is earning more money than he is investing no matter the amount of income, it is a good strategy. :imho:

I agree!

When you talk about "strategy", you first need to segregate individual circumstances.

A domainer who has no other source of income, and who is totally dependent on domain sales to survive, will have to come up with some ingenius draconian strategy that may not be applicable to others. A lot of times, people in this group use a strategy that is "not sustainable", and sometimes bordering to desperation (like global spamming just to peddle their list of domains).

Some people will tell you their strategy, but they come short of telling you their cashflow equation. It may sound good "in theory", but in reality, losses have eaten up on profits, and they could not duplicate their success which makes them a one-hit wonder.

A cashflow strategy should define how you will survive, if you don't make a sale for a certain period of time.

DEFINITELY agree here.

 

[tjl92]

Domain Sales is the largest driver of revenue for the majority of domain investors.
After having spent the best part of 5 years successfully acquiring and selling domain names, I am curious to see what works best for other investors when it comes to selling your prized domain assets. It's a fun business to be in and this thread could prove useful for new and experienced domain entrepreneurs alike.

1) For some, the best strategy is to acquire and "forget" the domain waiting the perfect end users, thus extracting maximum value.

2) Others are more proactive and send out emails to companies that feel could benefit from owning the domain name.
Note: I am not sure if the majority of registries allow the sending of commercial-orientated emails to parties that have not given their consent/permission to receive those offers - even if these are individual emails being sent out one at a time. GoDaddy for one do not allow it and have a tight anti spam policy, under point 11 here: https://www.godaddy.com/legal-agreements.aspx
"We do not tolerate the transmission of spam. We define spam as the sending of Unsolicited Commercial Email (UCE), Unsolicited Bulk Email (UBE) or Unsolicited Facsimiles (Fax), which is email or facsimile sent to recipients as an advertisement or otherwise, without first obtaining prior confirmed consent to receive these communications from the sender."

Would love to hear your comments/opinions on this point and if you know of any registries that allow sending of unsolicited messages, sent 1 by 1 to hand-selected companies. For domain investors that rely heavily on proactive selling to end users, this is a key point.

3) Other investors sell primarily to other domain name investors (resellers) through forums, brokers and other means.

4) Some entrepreneurs actually mix strategies between proactive selling, awaiting end user offers, selling to resellers and development.

We have all no doubt fine-tuned our business model over the years - without necessarily giving specifics, what works best for you in 2013?

Haven't quite got a fine tuned system yet but this overview is very helpful @Federer Thanks!