domains Base.xyz closes at $5,251 to lead Sedo new gTLD auction

[equity78]

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Sedo wrapped up their New gTLD auction and as I expected Base.xyz topped the chart with $5,251. It should be noted that a fair number of names had premium renewals. So those who looked them up probably tempered their bidding. base.xyz 5,251 USD 2022-07-28 Sedo star.app 2,575 USD 2022-07-28 Sedo properties.app 2,350 USD 2022-07-28 Sedo […]

https://tldinvestors.com/2022/07/base-xyz-closes-at-5251-to-lead-sedo-new-gtld-auction.html

 

[Wesley S]

the link to your article isnt working, thx for the report though.

 

[equity78]

the link to your article isnt working, thx for the report though.

Added the link thank you for letting me know. Have a good one.

 

[BTCWhale]

Great

 

[bmugford]

The results were a real stinker, especially after ample promotion.

The (lack of) quality and premium renewals certainly didn't help.

Brad

 

[D Haynes]

It seems as though all their auctions fall flat. A lot of the niche auctions they run end with a large amount of names without a single bid. I mean if the market deems that half the inventory isn't worth 99 bucks, what does that say about the knowledge of those selecting them? Maybe they need a new team in the auction department.

 

[silentg]

Sellers would've gotten better prices at SAV.com

 

[bmugford]

The total sales were about $16k - $17k.

At 15% the total commissions for Sedo were around $2500.

They clearly lost money on this auction when you factor in man hours and promotion.

Brad

 

[Lox]

The total sales were about $16k - $17k.

At 15% the total commissions for Sedo were around $2500.

They clearly lost money on this auction when you factor in man hours and promotion.

Brad

$ponsored auction

 

[bmugford]

$ponsored auction

Well, someone lost a lot of money promoting an auction that got just over $16k in sales.

Brad

 

[Future Sensors]

Well, someone lost a lot of money promoting an auction that got just over $16k in sales.

But there's more.

 

[bmugford]

But there's more.

Show attachment 220275

Only (18) domains even received the minimum $99 bid.

There were 60+ .XYZ alone. When you factor in the other extensions it was well in excess of 100.

These extensions have lower demand than .COM, but most of the selections were just terrible combos.
About 80% of the domains selected were unsellable at any price.

SEDO should be pretty embarrassed by the auction - the inventory, the (lack of) premium renewal disclosures, the results.

Brad

 

[Future Sensors]

Only (18) domains even received the minimum $99 bid.

There were 60+ .XYZ alone. When you factor in the other extensions it was well in excess of 100.

These extensions have lower demand than .COM, but most of the selections were just terrible combos.
About 80% of the domains selected were unsellable at any price.

You're right about the meager auction results. I'm surprised every time. But maybe it's not the most important revenue stream for them. By closing smart promotional deals with TLDs throughout the year, they undoubtedly earn more.

 

[bmugford]

You're right about the meager auction results, I'm surprised every time. But maybe it's not the most important revenue stream for them. By closing smart promotional deals with TLDs throughout the year, they undoubtedly earn more.

I guess, but I would argue that it hurts both their credibility and the credibility of the extensions when they put up results like this.

Brad

 

[Future Sensors]

I guess, but I would argue that it hurts both their credibility and the credibility of the extensions when they put up results like this.

Agree.

 

[Future Sensors]

It's actually quite remarkable that an auction powerhouse like Sedo, which generates a lot of buzz, still fails to capture (catch?) more for the domains in auctions.

 

[bmugford]

It's actually quite remarkable that an auction powerhouse like Sedo, which generates a lot of buzz, still fails to capture (catch?) more for the domains in auctions.

I am not sure they are really the powerhouse they used to be, but that aside they would be far better served with fewer, higher quality domains, all with standard renewal fees.

This type of auction with a bunch of trash, random renewal prices, etc. is not ideal.

If they had only Base.xyz quality domains with standard renewal fees it probably would have done better. It doesn't help anyone to include a bunch of marginal domains with varying renewal fees.

SEDO has to take a lot of blame for this. I have seen some of the rejected submissions which were far better than most domains in the auction.

Brad

 

[Future Sensors]

I am not sure they are really the powerhouse they used to be

Their strategy and marketing materials aimed at TLD registries are very well organized.

The execution however could be so much better.

 

[dirk]

Base in XYZ is nice. At 5K, regular renewal, someone may have gotten a steal here.

I agree on everything else. poor results taking into account the vast number of people who have received a notice about the auction.

They need to step up their game before Dan (now a GoDaddy company) starts doing auctions, eating up their market share.

 

[Liberty Wolf]

How did bottys.com sell for $610 at a new gTLD auction?

Is that a typo, or did the name sneak in somehow?