Atom / Atom.com - Marketplace (formerly Squadhelp)

[JudgeMind]

Hey Folks,

I've just started using squadhelp.com to list some of my brandable. So far I have 76 domains listed, there is no fee to list. I've had some decent action so far in the way of interested buyers but no sales as of yet. I've only been with them for 1 week now.

A bit of a summary review of SquadHelp:

PROS

• No Listing fee
• No Logo design fee
• Ability to submit your names to end users holding naming contests
• Ability to chat directly or send a message directly to end users.
• Stats of your marketplace domains are shown in the marketplace dashboard.
• Their customer service and support has been great, 24hr a day chat.
• Ability to increase or decrease the list price of your domains or to show a discount. You can decrease or increase the price yourself by $200. If you want to lower more, you can contact support.
• End users can shortlist your domains before they make a decision on which they want to purchase. The number of shortlists is shown in you marketplace dashboard.
• When you submit your names you get to set the price you wish to get. Because their commissions are high I recommend listing at a higher price to offset the commission costs.
• Their landing pages are fairly basic but they work. Because the marketplace is fairly new, I'm sure we will see style improvements in the future.
• One thing I really like is they accept multiple extensions. I have listed .co and .io along with .com
• Each seller gets a direct link to their marketplace portfolio, HERES MY PORTFOLIO. It is handy if your trying to p[promote your portfolio through social media.
• I like that their marketplace doesn't have tens of thousands domain listings like BB. They are fairly strict on the domains they accept to list and so this helps keep the number of domains in the marketplace down and gets your listings more exposure.

CONS

• Their commissions are very high, depending on the domain name they are usually between 30% and 35%. However, there are no listing fees, no logo design fees, so in the end their commission is very similar to brand buckets.
• Their logos are not top quality, in fact I requested to have some of my logos remade.
• I think they have a big backlog of logos to design, the wait time for logo design has been around 1 week, but your names are still listed while the logos are being designed.
• After your names are accepted you need to agree to their commission rate, at this point you also need to apply your own keywords, descriptions etc. I found this was very time consuming.

 

[Future Sensors]

Same for Dashboard notifications on the auction seller side.
Without mentioning the domain name, it's meaningless.

 

[Penta GI]

Hi Atom Team (@Atom.com )

First of all, I appreciate the work you continue to put into the platform. I wanted to share a few observations about visitor analytics and the seller mobile app that I believe could make the experience more useful and, more importantly, the data more meaningful for sellers.

1. Exclude owner visits from domain statistics

I’ve noticed that when I visit my own domain landing pages while logged into Atom, those visits still appear to count toward the overall visitor statistics, including repeat visits.

I find this particularly problematic because it can create a misleading impression of buyer interest. As sellers, we naturally visit our own landing pages to check descriptions, pricing, presentation and other details. These visits shouldn’t artificially inflate engagement metrics.

I think visits from authenticated domain owners should be automatically excluded from all visitor and repeat-visitor statistics. Ideally, this would also apply to any engagement indicators influenced by those visits.

2. Make the Daily and Weekly Briefs genuinely useful

The Daily Brief and Weekly Brief in the Atom seller mobile app are nice ideas, but in practice they often seem to recycle the same statistics, with little meaningful distinction between them.

I’d love to see these reports focus more on what’s actually changed during the relevant period, rather than repeatedly displaying cumulative figures we’ve already seen many times.

For example:

• New unique visitors during the last 24 hours or 7 days.
• Domains experiencing a meaningful increase in genuine buyer interest.
• New shortlists, repeat visitors or engagement activity within that specific period.
• Changes compared with the previous day or week.
• Domains that have become more active or have recently lost momentum.

A daily or weekly report should ideally tell us something new, not simply remind us of historical statistics.

3. Make the “Hot” badge reflect recent activity

Another thing I’ve noticed is that some domains retain their “Hot” badge because of repeat visitor activity that may have happened one or even two years ago.

While historical engagement is certainly interesting, I don’t think it should indefinitely influence a badge intended to signal current buyer interest.

A domain that attracted several repeat visits two years ago but has seen virtually no activity since shouldn’t necessarily be considered “Hot” today.

Perhaps the badge could use a rolling activity window, such as the last 30, 60 or 90 days, with older engagement gradually losing relevance.

Historical engagement could still be preserved in the detailed analytics, but current indicators should reflect current activity.

Ultimately, I think the biggest opportunity here is making seller analytics more actionable and trustworthy.

As domain investors, we rely on these signals to make decisions about pricing, renewals, portfolio quality and sales strategy. Accurate, time-relevant engagement data is far more valuable than impressive-looking cumulative numbers that may not reflect genuine buyer interest.

I hope you find these suggestions useful. I genuinely appreciate the platform and would love to see Atom continue improving the quality of the insights it provides to sellers.

Thanks for considering the feedback!

Best regards,
T

 

[Future Sensors]

And the Support Chat button has drifted right onto the pagination, folks!

Unbelievable positioning!

But wait, the officials have been notified, and the report is in!

We'll [hopefully] have a ruling soon!

 

[Future Sensors]

Atom.com @atomHQ October 11, 2026

Hello, just wanted to share an update regarding this auction.

This was a very unusual and unique race condition in which multiple buyers attempted to use the $975 Buy It Now option at virtually the same time. Under normal circumstances, the first completed Buy It Now purchase…

View original Load full embed

 

[Pierre Barnard]

Atom.com @atomHQ October 11, 2026

Hello, just wanted to share an update regarding this auction.

This was a very unusual and unique race condition in which multiple buyers attempted to use the $975 Buy It Now option at virtually the same time. Under normal circumstances, the first completed Buy It Now purchase…

View original Load full embed

I concur with Tim on this one: "Can the system really not distinguish down to the second? I doubt that the "Buy Now" button was clicked by multiple people within the same second. ".

Seems like Crimson might be relisted in a future auction now.

 

[Penta GI]

The fact that the “Buy Now” action is not atomic is worrying

This means that concurrent read and write operations and threads are not locked and universally atomic. Which in programming is what we call a big NO NO

 

[Jannes]

Seems like Crimson might be relisted in a future auction now.

It won't be, it was sold privately and the new owner hates Atom now

 

[NameGroove]

I concur with Tim on this one: "Can the system really not distinguish down to the second? I doubt that the "Buy Now" button was clicked by multiple people within the same second. ".

Seems like Crimson might be relisted in a future auction now.

I agree too (and I was not a buyer). The first time stamp should've gotten it. Go down to the decimal point.
The auction should not have been cancelled unless there was fraud.
Poor form

 

[URL Stream]

@Atom.com, putting aside how you chose to handle the situation, can you please answer this technical question with a simple yes or no:

Factually speaking, did your system record different timestamps for the Buy It Now attempts that you described as occurring “at virtually the same time”?

 

[Future Sensors]

Fortunately it was only a .si domain and not a .com.

 

[Future Sensors]

@Atom.com

In the email summary sent to auction sellers about recently concluded auctions ("Your auctions today"), the term "winning bid: xxx" is sometimes used incorrectly. Where the reserve price was not met, it should read "highest bid", since no sale was concluded.

Please fix the wording: "winning bid" on reserve-not-met auctions is misleading and alarming.

Also, it says "Auctions closing soon" while in reality these auctions have ended (auction closed).

Quality control! Once again.