Google paid $25 million three years ago for rights to run the .App top level domain name and it’s finally ready to offer it to consumers.
Right now the domain is in a qualified launch period but, as you’ll see in the questions below, this is an invite-only opportunity. The domain will move to Sunrise on March 29, Early Access on May 1 and general availability on May 8.
Read MoreThe qualified launch period is for pioneer registrants who will host .app sites to showcase interesting uses of the .app TLD. Google is reaching out to candidates through various channels, and at the moment we aren’t soliciting direct applications...