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Next month, Google Adwords will be rolling out a new feature for exact and phrase match keywords where advertisers will have the option to automatically include typos and close word variants for keywords with these match types.
For example: Exact Match [floor tiles] will also match [flor tiles], [floor tile]. Phrase match for "single serving coffee maker" will match "single serve coffee maker" and "single serving cofee maker" and "single serving coffee makers".
http://adwords.blogspot.com/2012/04/new-matching-behavior-for-phrase-and.html
Good news for some advertisers (though I wish they weren't going to automatically opt everyone IN.) From a domainer standpoint I have to wonder how it will affect the stats shown in the Adwords Keyword Tool? Hopefully they will provide a checkbox to toggle this feature.
For example: Exact Match [floor tiles] will also match [flor tiles], [floor tile]. Phrase match for "single serving coffee maker" will match "single serve coffee maker" and "single serving cofee maker" and "single serving coffee makers".
http://adwords.blogspot.com/2012/04/new-matching-behavior-for-phrase-and.html
Good news for some advertisers (though I wish they weren't going to automatically opt everyone IN.) From a domainer standpoint I have to wonder how it will affect the stats shown in the Adwords Keyword Tool? Hopefully they will provide a checkbox to toggle this feature.
