Adwords keyword tool as a type-in indicator?

[j0hnyl]

Let's say you're using the adwords keyword tool to hunt for potential domains. What's the smallest search volume for a keyword that you would consider registering?

I've found at least a couple .COMs available whose search terms get like low xxx searches a month (exact match). Think these are worth my time?

What's the threshold at which I can expect to see some type-ins?

 

[doggyowner]

I've found at least a couple .COMs available whose search terms get like low xxx searches a month (exact match). Think these are worth my time?

I would take a calculated risk I think, BUT

That decision would also be based on the advertiser competition and CPC for the exact xxx search term. Another very important factor would be, if I was parking or developing.

If you are going to develop and implement some basic seo strategies I say go for it.

Good luck!

 

[dbtbandit67]

the advantage of having domains that match the keyword being searched for is indexing. that's the biggest advantage anyways.

and i dont think low xxx searches are a waste of time. even as low as 150 isn't a waste of time. i'd say that has to be the rock bottom. just as long as the ad-clicks surpass the reg fee, it isn't a waste of time.

the advantage of having domains that match the keyword being searched for is indexing. that's the biggest advantage anyways.

and i dont think low xxx searches are a waste of time. even as low as 150 isn't a waste of time. i'd say that has to be the rock bottom. just as long as the ad-clicks surpass the reg fee, it isn't a waste of time.

 

[henniemeijer]

How would you value amount of searches versus cpc vs advertiser competition?
e.g cpc 3,50 adv comp 100 % exact searches 500
vs cpr 0,50 adv comp 100 % exact searches 3500
vs cpc 7,00 adv comp 50 % exact searches 500

is it a question of multiplying(all three come to 1750) or does one factor weigh more than the other? Answers will probably domain dependant, but in general what factor should weigh more?

 

[doggyowner]

How would you value amount of searches versus cpc vs advertiser competition?
e.g cpc 3,50 adv comp 100 % exact searches 500
vs cpr 0,50 adv comp 100 % exact searches 3500
vs cpc 7,00 adv comp 50 % exact searches 500

is it a question of multiplying(all three come to 1750) or does one factor weigh more than the other? Answers will probably domain dependant, but in general what factor should weigh more?

1. exact searches
2. cpc
3. adv competition

 

[j0hnyl]

great advice here, thanks everyone for your thoughts!

 

[soggyindo]

nice thread.

does anyone have an approximate relation to the number of searches (month) to parked type-ins (day or week) you could -- very roughly -- be looking at?

eg. assuming a short .com domain of one or two words...like say 1,000 searches a month ("exact"). would it be close to 1uv per day? less? i'm thinking 1 in 1000 sounds a little high...



so many variables, but i can't always help wondering.

i find many of mine aren't strict type ins too, but people typing in newagehair or whatever (without spaces) into google... and up i come...

 

[j0hnyl]

has anyone ever tried to collect data on the topic?

If there was a community of enough domainers willing to share type-in stats of their domains we can graph the correlation between type-ins and stuff like keyword searches, alexa rank, etc. etc.

 

[Seabass]

has anyone ever tried to collect data on the topic?

If there was a community of enough domainers willing to share type-in stats of their domains we can graph the correlation between type-ins and stuff like keyword searches, alexa rank, etc. etc.

J0hnyl, I have found that almost nobody talks about this tool.

I have used it a lot. When you get below 1,000 it is hit or miss. More of a hit when the domains are shorter. Just because it shows 900 for "New England Locksmiths", for example, does not mean it will have decent traffic. However, 900 with "game tables" might.

When you get over 2,000 it starts to get better. But I have even seen strings that get 5,500 that get virtually zero traffic.

It's a total odds game and this tool is like a rudimentary navigational device......even though it looks slick and has tons of data.

You must do a lot of due diligence to follow up on the domains you find with this tool..... and then take a gamble at earnings after you have done all your work. You'll get burnt..... but you'll also find a few nuggets too.

Regarding the numbers used above....it is the "exact" match I use, not the "broad" match option.

 

[tonyfloyd]

does all this still apply if the .com is taken...and u are now looking at the .net??

 

[j0hnyl]

Seabass: I've yet to find any domains available whose keyword has more than maybe 500 exact matches for the previous month.

However, I've had some instances where search volume is over 2k, but approximate search volume for the previous month is "not enough data". How do you feel about instances like this?

For example, the keyword "php operator" - a search volume over 2k, but crappy CPC and crappy search volume for the previous month... The .com is available, but there's probably much better grabs out there.

 

[tonyfloyd]

what if it's a .net??

 

[j0hnyl]

tonyfloyd - I can see how this can apply somewhat to .net if you're looking to develop like doggyowner said above, but I wouldn't count on the .nets really getting that many type ins.

It seems like the keyword tool... if you're looking to registered .nets than i would search for keywords like this:

"keywordkeyword net"

because these are probably terms where users typed the domain name into google and google stripped the period. (my guess)

 

[tonyfloyd]

so...for type-ins.....u dont recommend applying the above if you are looking at a .net (since the .com is taken)?

 

[j0hnyl]

yea, the threshold for a .net is probably very different

 

[tonyfloyd]

yea, the threshold for a .net is probably very different

k...thanks...

 

[Seabass]

does all this still apply if the .com is taken...and u are now looking at the .net??

Honestly..... I have not used it for .net very much as I really don't like to spend to much time on .net. But my guess would be 10 to 15 thousand before you consider a .net, with exceptions........sometimes a domain just defies all the analysis you can throw at it. I am speaking from only a parking PPC point of view.

Seabass: I've yet to find any domains available whose keyword has more than maybe 500 exact matches for the previous month.

However, I've had some instances where search volume is over 2k, but approximate search volume for the previous month is "not enough data". How do you feel about instances like this?

For example, the keyword "php operator" - a search volume over 2k, but crappy CPC and crappy search volume for the previous month... The .com is available, but there's probably much better grabs out there.

Yes.....they are very hard to find for hand regs now over 500, but I also use drop lists to find ones that are higher. The market has been getting tighter....but maybe soon domains will begin to really fall again. :o

The "not enough data" results for one month, and another month with a substantial number...... as you indicated.... is a funky variance that I still have not been able to wrap my head around. I can't figure out why it does that. I have found some of them to be profitable, however.

What you want is the ones with the high RPC and high density of advertisers. Go to google and do a search on the terms and make sure they are good advertisers also..... not Shopzilla, eBay, etc..... but real, niche advertisers and plenty of them. Then you have a better chance b/c that is the traffic those advertisers really want.

Another thing..... this tool does not work at all for foreign terms. It just is not accurate by any measure.

 

[TestCase]

My experience has been that it's "Hit or Miss" proposition.

Though I've regged quite a few domains with keyword results in the low to mid xxx range, only a few of them have ctually panned out (parked as I have no time for dev right now). Those that have worked don't get many visitors but the CTR and click values are decent enough to keep them. They aren't focused in any specific niches, just a hodge-podge of different areas.

I wouldn't consider regging anything low in a dot net as visitors & clicks would HIGHLY unlikely. Think you'd have better odds at winning the lottery than getting sufficient visitors to a low keyword result dot net.

 

[Seabass]

My experience has been that it's "Hit or Miss" proposition.

Though I've regged quite a few domains with keyword results in the low to mid xxx range, only a few of them have ctually panned out (parked as I have no time for dev right now). Those that have worked don't get many visitors but the CTR and click values are decent enough to keep them. They aren't focused in any specific niches, just a hodge-podge of different areas.

I wouldn't consider regging anything low in a dot net as visitors & clicks would HIGHLY unlikely. Think you'd have better odds at winning the lottery than getting sufficient visitors to a low keyword result dot net.

I think what you have said is an accurate assessment of the tool...... except that when you get over 2,000 the odds get much better. But as pointed out earlier it is very hard to reach that threshold anymore with hand regs.

There is some company by the name of Geiser Enterprises dropping domains like crazy in that range right now at TDNAM ....... and I assume those are the ones that did not pan out and he is keeping the rest.

However, yes.....it is difficult to find good ones in the XXX range.

 

[netfleet]

The next step from using the tool is to actually test the actual searches by bunging a few hundred or thousand potential keywords/domains into an adgroup itself!

Posted on this before - http://www.namepros.com/domain-name-discussion/474097-novel-way-to-estimate-search-volume.html

Mind you Quality Score has tightened up since then so it might not work so well...