AdSense Publishers Will Get Pay Per Action Ads, Like It Or Not

[Sameh]

From searchengineland.com

I covered at the Search Engine Roundtable this morning that some AdSense publishers are automatically being forced into trying out Google's Pay Per Action ads.

Google sent out emails to select publishers, notifying them that a portion of their ads will be serving Google's pay per action ads. That means instead of these publishers earning money on a per impression or per click basis, they can only earn money when an action is completed by the user.

This will only impact about 5% of a publisher's ads, plus publishers can opt out by emailing Google. But if no action is taken on part of the publisher, that percentage of ads will not be the usual pay-per-click type.

 

[mrizos]

that figures.

From searchengineland.com

 

[Sameh]

that figures.

!!

 

[whitebark]

First I've heard of that. No letter in my inbox, but if one should arrive I would opt out - so far my experience with their pay per action has been well, rather pathetic.

On one high traffic site of mine I am trying it out, and I'm sending dozens of leads per day only to see not a single sale. Far too many click-bank type advertisers using the system. So unless you spend time narrowing down just which ads appear, it might not be worth it. And if you do spend the time, you might find as I did that the number of high quality advertisers is yet to appear.

I'll give it another week at the most then the ad spot is back to CJ.com where it converted almost daily.

 

[chipdomains82]

Sometimes I feel like Google is doing everything they can to not give payouts...And people wonder why their stock is $500 a share!

 

[Sameh]

Sometimes I feel like Google is doing everything they can to not give payouts...And people wonder why their stock is $500 a share!

No no .. i don't think so.

Believe me if Google was not here , alot of things would be different for ( Publishers / Advertisers /Webmasters / nearly every internet user )

 

[chipdomains82]

No no .. i don't think so.

Believe me if Google was not here , alot of things would be different for ( Publishers / Advertisers /Webmasters / nearly every internet user )

I guess I should rephrase. Yes Google is a powerhouse, but I can't think of a day in the last 5 years when I haven't used one of their products. I guess I was more nitpicking on some of the Adsense terms of service. You are right without Google, the Internet would be an entirely different place. Also, without Google, no one would have a camera shot of my home from across the street (creepy)

 

[bluearrow]

I hope those publishers whom Google has selected are guys with high traffic side, It would be a nightmare if not. I haven't received this scary mail and I'm glad about it.

 

[Sameh]

I hope those publishers whom Google has selected are guys with high traffic side, It would be a nightmare if not. I haven't received this scary mail and I'm glad about it.

I'm sure this is what google did .. also i think they refined it by CTR too.

 

[bojianh]

how did you know
/

 

[Sameh]

how did you know
/

Targeted traffic (visitors who really looking for your website content) is always generating higher CTR. so WTB high CTR for high traffic websites..

Where else could be the best place to test "pay per action" ads ?

 

[IAmAllanShore]

No email and no notice of mandatory participation - I would expect something if it was... but I very well might have missed it.
-Allan :gl:

 

[happyhappy]

Good ole forcing publishers to partake in something they don't want to. Google would love to receive free traffic even if it does not convert. They don't lose it is a win-win for them not you

 

[eddy0]

I would be pissed if google did this, but I got banned anyway, so no matter to me.

 

[NameCharger]

What next?

Are advertisers for magazines not going to be expected to pay for their ads unless every single person who sees the ad in the magazine buys their product(s) for those ads in said magazine?

Or are television networks going to give back advertisers money unless every ad they run results in a sale with every single person who views said television ad(s)?

 

[kwan]

I don't understand why this keeps coming up. Don't people read? In the same article that searchengineland writes that publishers are being "forced" they write that the same publishers can opt out. How is that forcing?

I didn't get an e-mail but I changed some of my ads to CPA myself to test the conversion rate. If it doesn't convert that means I'm loosing 100% on those ads. I only wish Google would have picked me to test only 5% of the ads.

Some of my websites have adsense and CJ ads. Sometimes the EPM for adsense is higher and sometimes CJ is. It depends on the traffic. I would suggest everyone try it to find out what works best.

 

[ApeXX]

I haven't received an email yet...

 

[James]

never got a email and it sounds like if i get this i may aswell throw away my account :td: