Adding/changing content will drop my rankings within search engines (MSN Search)?

[Michel Z.]

Adding/changing content (banners, text, etc.) will drop my site's rankings within search engines (for example - MSN Search) after crawler visits my site again?

I have few sites ranked top-5 in MSN. And I need to make few changes like adding banner on top of the page & changing few text parts, but I am afraid that this will cause my sites to drop in rankings. I don't want to take this risk...

What is your experience here?

Thanks a lot!

 

[OptimaDomains]

Adding a banner may not hurt your rankings, however, adding a banner attached to an affiliate link may.

Also, any time you change or modify any portion (text or image) of your website may affect your ranking. I believe that Google is more sensitive to changes on your site than Yahoo or MSN.

No one can tell you for sure how a search engine will react to your site modifications. You'll need to learn from trials and tribulations. I've been building and optimizing sites for 3 years, and I'm still learning. However, there are 2 things that stand firm in SEO: Original Content and Incoming Links

 

[gchick]

hmm....well i agree on sbaik. changing some thing on your site might affect your rank.

 

[grungemusic]

adding a banner attached to an affiliate link may.

How come?

Surely if the text that has got you ranked high for isn't changed at all then it doesn't matter?

 

[peter phillips]

Adding content won't hurt but changing the content especially the words for which your site is ranked will definitely have an effect on your site's rankings. :imho: