While the ABRDN name change is “likely to leave investors feeling dazed and confused,” Laith Khalaf, financial analyst at fund platform AJ Bell told Reuters, a lack of certain vowels has not stopped the success of companies like “Flickr, Scribd, Grindr and Tumblr,” the Guardian asserted. Nike’s stylization of the word sneakers for its widely-used SNKRS app also comes to mind.
Meanwhile, another potential rebrand may quietly be playing out elsewhere in the market for fashion brand Vetements, which has been filing trademark applications over the past year for its name without the vowels. Zurich, Switzerland-headquartered Vetements Group AG filed upwards of 25 different trademark applications for registration between April 2020 and February 2021 with intellectual property offices in the U.S., Italy, Singapore, the European Union, and Switzerland, among other places, for VTMNTS for use on everything from garments and accessories, and retail store services to fragrances, eyewear, and jewelry.
... In response to one of its applications for the “VETEMENTS” mark for use on clothing, as well as for related retail store services, a USPTO examining attorney preliminarily refused the registration “because the applied-for mark merely describes a feature or a characteristic of [Vetements’] goods,” asserting that a mark is merely descriptive – and thus, not registerable – “if it describes an ingredient, quality, characteristic, function, feature, purpose, or use of an applicant’s goods.”
read more (thefashionlaw)
Meanwhile, another potential rebrand may quietly be playing out elsewhere in the market for fashion brand Vetements, which has been filing trademark applications over the past year for its name without the vowels. Zurich, Switzerland-headquartered Vetements Group AG filed upwards of 25 different trademark applications for registration between April 2020 and February 2021 with intellectual property offices in the U.S., Italy, Singapore, the European Union, and Switzerland, among other places, for VTMNTS for use on everything from garments and accessories, and retail store services to fragrances, eyewear, and jewelry.
... In response to one of its applications for the “VETEMENTS” mark for use on clothing, as well as for related retail store services, a USPTO examining attorney preliminarily refused the registration “because the applied-for mark merely describes a feature or a characteristic of [Vetements’] goods,” asserting that a mark is merely descriptive – and thus, not registerable – “if it describes an ingredient, quality, characteristic, function, feature, purpose, or use of an applicant’s goods.”
read more (thefashionlaw)
