opinion A few companies that believe in the future of new gTLD's...

[000]

We hear a lot around the forums from people who see no future in the new gTLD program. They'll never catch on! is the battle cry, as if people are either incapable or unwilling to use or remember anything besides the almighty .com.

But what do the big wigs have to say?

Well, here are just a sampling of the international powerhouses that are each getting their own gTLD/s -- if that answers the question !!

Disney (.abc)
NFL (.nfl)
NBA (.nba)
MLB (.mlb)
Marriott (.marriott)
Hyatt (.hyatt)
Intel (.intel)
Visa (.visa)
FedEx (.fedex)
Netflix (.netflix)
Nike (.nike)
Lego (.lego)
Mattel (.mattel)
Best Buy (.bestbuy)
Jaguar Land Rover (.jaguar .landrover)
Fiat Chrysler (.chrysler .ferrari .fiat .jeep)
Discover (.discover)
Toyota (.toyota .lexus)
Honda (.honda)
Kia (.kia)
Citigroup (.citi)
Hitachi (.hitachi)
Xerox (.xerox)
Staples (.staples)
Gallup (.gallup)
GoDaddy (.godaddy)
Honeywell (.honeywell)
American Family Insurance (.amfam)
State Farm (.statefarm)
Progressive (.progressive)
Esurance (.esurance)
SC Johnson (.scjohnson)
Symantec (.norton .symantec)
Tiffany & Co. (.tiffany)
JCPenney (.jcp)
T.J. Maxx (.tjmaxx .tjx)
Macys (.macys)
L'Oréal (.makeup .beauty)
Microsoft (.microsoft .office .skype .windows .xbox)
etc

Do those names mean anything to you?

It would seem that many here think that these companies will never even use or advertise their fancy new URL's... that the "general public" still won't be aware of alternative URL's (gasp!!) even 5 years from now.

Say whaaa?!

How could they NOT? In the next few years, we will all be bombarded with new gTLD's from all directions, including many of the ones listed above.

If .com is still The Future, and the future of the new gTLD program is so uncertain (or doomed from the start, as many would argue), why is it that so many of the largest companies in the world are jumping aboard, rather than waiting it out from the sidelines? It's a very expensive endeavor, and it's not like anyone else is going to scoop up .NFL or .NETFLIX. Clearly, they aren't buying the whole .com is all that matters! hogwash.

Of course, many .com die-hards have spent a decade (or two!) investing solely in .com, so it is not surprising that they are slow to realize/accept what's happening. But the truth is, the tipping point will soon be upon us.

No longer will the NFL much care about Dolphins.com. They'll use Dolphins.NFL anyway.
Making a movie? There is no need to have the .com. Simply get the MovieTitle.movie.
Do you specialize in auto repair? Find a cool .repair and call it a day!
You get the idea!

It's way past time to admit that .com's are already losing value en masse. If you're still a .com die-hard, it's not too late, but the optimal time to re-evaluate your strategy has long since passed. You'll need to adapt sooner than later, or you will almost certainly go down with the ship.


Don't go down with the ship !





See more delegated strings here:
https://newgtlds.icann.org/en/program-status/delegated-strings

 

[Kate]

Once again facts misrepresented.
The quotes you replied to are from 000 not 168

Indeed. I apologize for the misquote.

Take a quick look at Namebio this year. negative .com sales way up.
174m registrants not .com/net the alternates already have a bigger piece
This is the number that will continue to grow

What do you mean by negative .com sales ?
I have always said that only 1% of registered .com domains are aftermarket worthy. New extensions don't change the fact.

I expect that more and more end users will realize what a joke the new extensions are, take for example the whimsical pricing:

New top level domain name registrar Donuts is continuing to play with pricing.

Earlier this year it announced a 50% wholesale price hike for ten domain names, including as .dog, .camera and .plumbing. The price hike goes into effect October 1.

Now it’s substantially lowering prices on .business and .company domain names, also beginning October 1.

...

Crucially, domain names that have already been registered in these two domain names will be grandfathered in a negative way. They will continue to renew and transfer at the original prices, even if they are deleted and subsequently re-registered.

Source: http://domainnamewire.com/2016/08/31/donuts-lowering-prices-business-company-domain-names/
(emphasis is mine)

Sometimes I am wondering if the registries are not secretly working for Verisign. Their registrant-adverse policies are going to drive the most daring people away from new extensions.

 

[dordomai]

Indeed. I apologize for the misquote.

What do you mean by negative .com sales ?
I have always said that only 1% of registered .com domains are aftermarket worthy. New extensions don't change the fact.

I expect that more and more end users will realize what a joke the new extensions are, take for example the whimsical pricing:

Source: http://domainnamewire.com/2016/08/31/donuts-lowering-prices-business-company-domain-names/
(emphasis is mine)

Sometimes I am wondering if the registries are not secretly working for Verisign. Their registrant-adverse policies are going to drive the most daring people away from new extensions.

no one wants to develop there or invest in this... Chinese are slowly waking up too.

Rightside shares are being sold even by nGTLD insiders in the past days. I wonder why they sell if the future is so bright.

Schilling is selling some shares, .xyz registry guys are selling some.

http://domainnamewire.com/2016/08/30/frank-schilling-sparked-yesterdays-active-day-rightside/
http://www.thedomains.com/2016/08/31/sabal-capital-management-reduces-stake-rightside-10/
http://domainnamewire.com/2016/08/12/daniel-negari-ambrose-sell-2m-rightside-shares/

Others had the luck or the foresight to get thrown off much earlier.

http://domainnamewire.com/2016/02/22/antony-van-couvering-fired-as-ceo-of-minds-machines/
http://domainnamewire.com/2015/05/2...-machines-company-reports-5-million-bookings/

If you want to know how some of the people behind the new Gs think about domainers here:

New TLD registries are going to have the last laugh as all these new TLDs crush (and I mean crush) dot com domainers. Good luck standing up to this tsunami of alternatives to your bad and overpriced domain name portfolios gentlemen…

So basically they would f*** domainers if they could. Fortunately they can't.(unless you invest in them)

 

[dordomai]

Well, we can be sure that the number is greatly increasing every day. I think people are faster to catch on than you think. It's never a bad idea to cover your bases with the matching .com, but let's be real, I don't think many people are going to see COLISEUM.SHOW on a billboard and then go type in COLISEUMSHOW.COM. That's nonsensical.

Side note, if you take off the .com goggles, the matching .com looks ugly in comparison.

This is the beauty of the new gtld's - even if it spells trouble for the average domainer.

most will not know that this is an url.

Well, we can be sure that the number is greatly increasing every day. I think people are faster to catch on than you think

This is not what the stats show. 1% of Alexa sites are nGTLDs after more than 2 years.

The media agrees:

But numbers fail to tell the whole story: few major websites have adopted the new domain names, to the extent that many web users are unaware they exist. There has been little reason for most businesses to attempt a risky switch, and many of the new domains have been snapped up not for use, but by opportunists wishing either to sell their patch of the web at an inflated price at some point or for more malevolent aims.

Now, some who invested in the idea are already giving up. NCC Group, a British IT company, said last month it would exit its domain name business, which helped companies manage the transition to new domains, four years after it was set up. “People thought there’d be a need for lots of generic domains, but there’s no need for them at all, it’s only good news for bad guys who can get them for free and pretend to be anyone,” says Rob Cotton, NCC’s chief executive.

Emily Taylor, a web consultant who formerly worked at Nominet, the organisation that runs .uk, says internet users would be unlikely to trust a .london over a .co.uk when setting up a website. “I don’t think the user on the street is that aware there are new websites out there,” she says.

But at present, there is little sign of this happening, and the web’s big idea has felt like more of an expensive experiment. A round of auctions for new top level domains, which Icann is slowly working towards, has generated a lot of interest and may prove to revitalise the project. Right now, though, it is looking like the revolution that wasn’t.

http://www.telegraph.co.uk/technolo...ame-revolution-has-been-a-missed-opportunity/

It looks like this is becoming another .fail possibly followed by the.end

 

[dordomai]

Infosec bods NCC walk away from the domain services biz
Less peddling of comedy dot-whatever names, more actual infosec

“It is clear that the open generic domains and city codes have not been taken up by businesses and consumers as well as expected with all of these falling well short of their initial registration targets,” NCC explains. “Coupled with the fact that the branded domains are still either undelegated or those that are, are unused, it is clear that the market is not ready for the very necessary changes that need to happen to strengthen security on the internet.”

http://www.theregister.co.uk/2016/07/07/ncc_exits_domain_services_biz/

 

[168]

Indeed. I apologize for the misquote.

What do you mean by negative .com sales ?
I have always said that only 1% of registered .com domains are aftermarket worthy. New extensions don't change the fact.

I expect that more and more end users will realize what a joke the new extensions are, take for example the whimsical pricing:

Negative .com "re-sales". Investment dollars going to alternatives will continue to have an adverse effect on legacy resales regardless of what anyone thinks is "aftermarket worthy"
the tipping point will be when there are more dollars invested in alternatives vs legacy regardless of the reason. The alternatives will outpace the legacies in new growth investment dollars as the growth potential in legacies declines.

If you check historical records, .com pricing was rather whimsical too. In time all of this market pricing testing will settle down just like .com
As for Donuts, I'm not a fan but in an industry with very little regulation, there's going to be more.

"valuable consideration in excess of your documented out-of-pocket costs directly related to the domain name", an indicator of bad faith in relation to domain registration,

Should also apply to registrars.[/QUOTE]

 

[dordomai]

It happens.
I listed a few end users who switched back too.
50+ businesses dumped their .com for a new top level domain - or did they ?

more of that will happen.. they will measure ad ROI and notice visitor confusion and switch back to their (often uglier) .com because it works still better.

.com brand is too powerful. people will always assume .com by default.

 

[Elon Swift]

This is a on going debate till now but for now , still .coms' are on the edge of winning and also for some time now they will be on lead.

 

[168]

more of that will happen.. they will measure ad ROI and notice visitor confusion and switch back to their (often uglier) .com because it works still better.

.com brand is too powerful. people will always assume .com by default.

(found this thread by Kate, Sept 23,2016

Hello,

A while ago I stumbled on that page:
Why these 50+ businesses dumped their .com for a new top level domain

It features 50+ end users who switched from a GTLD (not always from .com).
I thought it would be nice to visit them since it's been well over a year, and find out how they are doing now.

At first I though about automating the test but I would miss some details, so I decided to check the domains manually. I visited the old URL and the new.
This is a cursory look but hopefully it is accurate.

Then for each domain I assigned a score among 3 possibilities:
green (all good): the new domain is still in operation
orange (good with warnings): the new domain is still in operation but implementation is partial
red (fail): they ditched the new domain, or rolled back
Here is the chart below. Sorry for pasting an image and not text.
I think the results are rather positive. Most end users seem to be sticking to their new homes. But there have been rollbacks too.
Even Barclays still indulges in a bit of .co.uk nostalgia

Enjoy

capture.png
Kate, Sep 23, 2016

The opinions expressed on this page by users and staff are their own, not those of NamePros.
168


Kate,

Your link goes here: blog.europeandomaincentre.com/best-new-tld/

These 87 sites dropped their .com for a smarter new TLD (New data)

JULY 6, 2015 CHRISTOPHER HOFMAN LAURSEN

out of the 50 sites numbered 26% do not resolve.
out of the 118 sites mentioned 13 do not resolve.
(Many of the numbered sites also give additional examples)
I checked every site for active business activity-design
Not all examples say what they switched from but most were either .com, .org, or country code
The most popular switch was from country code to city code.
Cheers

 

[Brandon.Domains]

• I check previous registrant, it was Name marketing team.
• I'm nice, I email the marketing dept. asking if they want it back, if not I will use the domain.
• 1 week later Scott McBreen, takes the domain out of my account

Never be nice

Brandon

 

[robert widener]

this is a great thread , nice read .

 

[DNGear]

Elsewhere.xyz
Linx.xyz
Liquidity.xyz
DebtRelief.xyz
Pantheon.xyz
Genii.xyz
Philanthropy.xyz

 

[garptrader]

I was at the mall today and noticed the usage of a new TLD on a board trying to sell ad space.

The domain was two words .TODAY. I think one of the words was advertise. I cannot recall the other word. or the exact domain. Did they buy that domain from a domain investor for $XXXX? I seriously doubt it.

Is their ad effective? Well, I guess next time I go to the mall I should see if they actually sold the ad space.

 

[garptrader]

I went to Google and typed in the url. The first couple times I got a warning about my wireless settings but I also noticed there are others similar domains advertisehere.com and the cctld for the UK. But the first Google result did mention a mall shopping network. Sadly it appears the domain expired recently. So how do I advertise my business on that billboard?

 

[garptrader]

Domain investors will quite often have to prune their portfolio of lower quality domains to keep renewal costs in check. However the question could be asked why did this end user who was actually using a new tld to promote their business decide to let their name expire.