Upon analyzing a data sample, which covered one million domains registered across the eight leading TLDs, web hosting firm WhoIsHostingThis discovered that a mere 30% of all web domains are renewed after 12 months. This means that the true extent of the churn rate for domains across TLDs is 70%, which means that a massive 702,133 of the one million domains were dropped.
The findings
Of the one million domains making up the sample, only 29.79% were kept by registrants. 70.21% of domains were not renewed, either being left to expire (41.22%) or re-registered by others (28.99%).
Renewal rates varied significantly by TLD.
Interestingly, the TLDs that saw the highest percentage of domains kept after one year were .NET, .ORG and .INFO, with renewal rates of 46.31%, 44.24% and 34.56% respectively.
On the other hand, the TLDs with the lowest percentage of renewals were .TOP, .BIZ, and .CN, with rates of 22.22%, 16.60% and 1.72%.
The average churn rate for domains is over 70%
Registrants chose not to keep a huge 702,133 of the one million domains analyzed, equating to a high volume churn rate of 70.21%.
Looking at the TLDs with the highest churn rates, these were .CN (98.28%), .BIZ (83.40%) and .TOP (77.78%).
And those with the lowest churn rates are .INFO (65.44%), .ORG (55.76%) and .NET (53.69%).
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The findings
Of the one million domains making up the sample, only 29.79% were kept by registrants. 70.21% of domains were not renewed, either being left to expire (41.22%) or re-registered by others (28.99%).
Renewal rates varied significantly by TLD.
Interestingly, the TLDs that saw the highest percentage of domains kept after one year were .NET, .ORG and .INFO, with renewal rates of 46.31%, 44.24% and 34.56% respectively.
On the other hand, the TLDs with the lowest percentage of renewals were .TOP, .BIZ, and .CN, with rates of 22.22%, 16.60% and 1.72%.
The average churn rate for domains is over 70%
Registrants chose not to keep a huge 702,133 of the one million domains analyzed, equating to a high volume churn rate of 70.21%.
Looking at the TLDs with the highest churn rates, these were .CN (98.28%), .BIZ (83.40%) and .TOP (77.78%).
And those with the lowest churn rates are .INFO (65.44%), .ORG (55.76%) and .NET (53.69%).
read more (digital information world)