Our data reveals that ccTLDs are the most prevalent website structure in the top three ranking positions globally. This suggests those who favor ccTLDs are right to do so.
Portugal bucked the global trend and was the only market where subdirectories more commonly ranked in the top three positions than ccTLDs.
Of all the countries analyzed, ccTLD websites dominate Czechia’s SERPs. Almost 90% of the top three positions were taken by .cz ccTLDs. Even combining .us and .com together in the U.S. results in fewer ccTLDs (83%) than in Czechia (84%).
Read MoreGerman ccTLDs (.de) account for almost 20% of all top positions in Austria. By contrast, Austrian ccTLDs make up less than 1% of all domain structures in Germany. We only found three Austrian ccTLDs in the top three positions of German SERPs. ..
