$45,000 buyer of HeyDay.co comes out of Stealth mode

I was surprised at the great price Grit Brokerage got for HeyDay.co. The domain name sold for $45,000. A few weeks ago. The company that bought it just got featured in Forbes. From the article: A San Francisco-based company called Heyday has raised $175 million from General Catalyst, Khosla Ventures and other investors to buy, […]

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Wow

 

Joe is the founder of marketplace pulse doesn't surprised me, what surprise me is how the seller negotiate with one who raised 175m$ as one of the best negotiators

 

buyer got a great deal! When sellers standup for their name and demand a fair price they help us all. Thank you Grit Brokerage! We should all learn from them, when you have the goods, do not fair asking for a fear price.

 

I don’t like the word “fair”.


everyone has a fair price in their own perspective. It’s so hard to negotiate. Congratulations to the seller. Really rarely to see a double words .co name can reach to this high. I think I might sell this name maximum $5000 and that’s my ceiling already.

 

I wonder how negotiation happened.
Something like:

=how much
-100K
=too much, I could buy .net, .biz etc from 5 to 500
-how about 50K
=still too high, can pay 45K at most

?

 

Hey! HeyDay

 

i don't see HeyDay.co so sellable to many other entities for a greater price.
I agree more with @omelet and i think 45k is a very good price. well done Grit brokerage

 

Lordy... I would have been impressed enough if Hey.co had sold for that much!

 

Money was of no issue the company raised $175 million.

 

A: wow!
Very good price

 

Crazy good price!

Money talks; and they had big pockets

Congrats both. Cheers, Happy Thanksgiving

 

Money was of no issue for UPS either. They spent 40+M in a short period of time to advertise "what can brown do for you"... At that time, .TV registry made price for Brown.tv 250K per year, but it was not sold.
They didn''t buy many great/better alternatives either. Instead they bought (hundreds of?) thousands of gems like the-brown-truck.biz, the-brown-truck.info,.. if I were them, I would drop these and buy them at cheaper prices, and save millions every year... Maybe we should learn how to think like a big global corporation.

 

cant believe they bought heydey.co for 45k with 175m in the bank lol

look at heyday.com. youre telling me they couldnt have offered 45k to the owner of heyday.com? man they fucked up lol

 

The .com is a developed business. I would imaging, just my opinion that they would have needed a lot more than $45,000. If it was for sale at all?

 

a "developed" business. the website looks like it was developed back in the 90s. i doubt that business even has an ARR of 45k if it has any revenue at all. all im saying is that you probably couldve contacted the owner of the .com and convinced them to sell the .com, especially if you sweetened the deal a little. they have 175m and they spent 45k on a .co. doesnt seem like they wouldve been averse to sweetening the pot a little bit if the .com owner was persistent on not selling.

 

@Brian Harbin Amazing!!!

 

Ya the heyday.co is for the seller for a payday! The ENTIRE domain industry knows that term is trash even on Christmas by the fire and the tree!!! Had it gone to GD auction it would have closed for $17 and had two bidders each bidding once😳🙄😏🤪🥴😱😂😜🤯

 

yes this types of sales caused me a lot of thinking.

from a rational perspective, when a domainer is holding thousands of domains, you won’t hold and renew this kind of domain year by year. It just has so little chances to sell at even $1000 dollars, while the .co’s renew fee is not cheap like .com.

however, the buying side of the domain market is both rational and irrational, sometime big surprises. as the selling part, it’s too risky for us to hold the types of domains irrationally. It will be more like gambling.

In my early days even now I had been holding some poor quality names like this heyday.co one and I have been suffering the pain day after day. No more daydreaming, even heyday.co sold this high, I won’t hold any .co still.

 

It's good you don't buy anymore.

my.co. *** What is the value compared to my.com?
Nonexistant.

All day everyday!

 

I remember an Australian marketing company spent two years to negotiate with me on a .co domain name. Yes they are the end user and they have interest in my .co.
It’s super super super painful to negotiate with them. Guess what? That Australian company market themselves can make 8 figure revenue didn’t want to spent 4 figure on a domain name exactly matches their brand


In the end, a UK company bought the name at only $1000. So funny.

6 month later that Australian company came back to me and asked me who I sold the name to. It’s a big wow. I felt sorry to the Australian CEO guy

 

One thing I have gotten from domains all these years is the following statement. I screams volumes to businesses who THINK they know business:

"Just because you can milk a cow it does not make you a dairy farmer"

This is 95% of all businesses being run today. End of story.

 

You don't just go from 100k to 50k like that, it shows the buyer you don't know what you're doing, or you don't know what you have, or most likely both.

You snooze, you lose. I've seen this on several occasions. Someone is "not convinced" the domain is worth as much as I'm asking, plans to wait me out or whatever, then someone else comes and buys it, and the other guy is left in the dust.