gooster said:
One question I have is how you value LLL.orgs when the majority of reported sales are higher than those of LLL.nets? I hope the reason is not because of poor reseller prices, because the only reason for these "forum prices" is that they are listed on your site as being worth this amount.
Gooster,
The market is what the market is. Forums are a contributing factor to the market and the prices for which domain prices sell on forums are valid.
The guide is based on market sales data. When owners of any particular domain choose to sell to any willing buyer, the price is the meeting point of an acceptable transaction. That price, along with the may other sales prices is indicative of what the current market minimum wholesale price points toward.
My inference from you posting is a concern that the guide seems to dictate prices on the forums. I think that gives the guide way too much credit. The guide reflects sales data. Willing buyers and sellers create the sales data.
If users choose to use that data as a part of their pricing, and buyers use it as a part of their buying, then it can be helpful. This said, ultimately, the value of a domain is the agreed upon price between a willing buyer and a willing seller. There may be some higher priced LLL.org sales, for example, in a given time period, but the minimum wholesale price for LLL.org's may not change, because the guide points to the "minimum price" and not the median, average, high-end, or any other degree of pricing.
I do think that some readers of the guide allow emotion to overcome their analysis. The guide is reactionary and based on sales data. The guide only shows minimum wholesale prices per each 3 character category. Many, if not most all, domains of any particular 3 character combo will be worth more than the guide's numbers on the wholesale market, and certainly so on the end-user marketplace. Very few are selling at the minimum reseller prices.
To give a possible example. Say you own DFQ.com. The guide points to a minimum wholesale value of $6400 for LLL.com domains right now. Is DFQ.com worth $6400? Yes, at least that much and probably more. DFQ.com contains two premium letters, "D" and "F." The "Q" is the only lower quality letter. A 3 letter domain with two premium letters is most always worth more than a 3 letter domain with no premium letters or only 1 premium letter.
--> Should the owner of DFQ.com sell for $6400? If they like, they will probably have no trouble selling at that price, as folks are paying that much for lesser quality combos. More than likely, DFQ.com is worth well more than $6400, as dictated by the letters.
--> If you're a buyer, would you buy DFQ.com for $6400. Recent sales data points to that being a solid buy at that price. But then, given the better letter quality of the combo, it's probably worth more than $6400, and a buyer could still do well to pay a premium above the minimum wholesale price and still get a great name at a fair price.
Finally, the way that comes to my mind to best explain "Minimum Wholesale Price" is to look at it this way:
The Minimum Wholesale Price is the market's suggested price of what any type of 3 character domain is worth, regardless of letter/number/character combo, sight unseen. If you were offered an LLL.com domain for $6400, but you weren't told which one, you'd probably be safe in today's market in buying it, based on the recent sales data, as any LLL.com points to a minimum wholesale price of $6400 right now based on recent sales data.
I know this is a wordy response, but I hope it is helpful. Please take the guide for what it is: a guide that carefully reflects sales data and points to minimum wholesale pricing for each 3 character type.
Thanks,
zesty