advice 100 Companies Who Understand Domain Names

[News]

These examples prove how your competitors think different and are branding better than you. Almost every one of these domains sold for big bucks proving (once again) domain names have value. A few simply teach a lesson. Remember it’s supply and demand driving prices. Just ask the companies who lost a chance to acquire FireFly.com to another company called FireFly who paid the asking price last week, or well, you get the point.

• Advance.com — Acquired by Advance Publications, Inc. The perfect domain name especially for such a huge company who owns titles such as Vogue, Vanity Fair, Gentlemen’s Quarterly (GQ), Architectural Digest (AD), The New Yorker, Condé Nast Traveler, and Wired.

• Arrive.com — Acquired by ParkWhiz as a rebrand to Arrive. Love it when companies go from zero to hero. The ParkWhiz name does nothing for me. Arrive is awesome and you can bet more VC’s will now take their call based on name only. They have arrived.

• August.com — acquired by smart home company August. Fantastic branding with a word everybody knows. Think about it — for 30 days every year the entire world is saying your brand name. You brand on a word like this and losing is your fault...

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[Smiles76]

They need to do a better job of branding. I've only heard of 7-10 companies on that list.