branding

Today’s podcast guest stumbled upon success brokering commercial real estate and hawking airplane headsets long before she knew what a domain was, and that a domain industry existed. In her current role, Brooke Hernandez, also known as The Broker Brooke, is an established and well-respected...

"Asset manager says new name reflects ‘clarity of focus’ but critics point out pronunciation issues" https://www.theguardian.com/uk-news/2021/apr/26/standard-life-aberdeen-to-change-name-to-abrdn They have secured the .com - it has a coming soon page...... https://abrdn.com Big mistake if...

"Asset manager says new name reflects ‘clarity of focus’ but critics point out pronunciation issues" https://www.theguardian.com/uk-news/2021/apr/26/standard-life-aberdeen-to-change-name-to-abrdn They have secured the .com - it has a coming soon page...... https://abrdn.com Big mistake if...

One of the most important things in choosing a brand name is knowing who you are targeting. Squadhelp conducted a survey asking the following question: Survey Question: Would you be more interested in working with a new, innovative company or a historied, trusted organization? The sample size...

One of the most important things in choosing a brand name is knowing who you are targeting. Squadhelp conducted a survey asking the following question: Survey Question: Would you be more interested in working with a new, innovative company or a historied, trusted organization? The sample size...

this domain is not really the one it is 0... wrong #branding

Hi, If you found a great website or company on a typo domain post it here lets discuss it. I just grabbed a drop Vilages.com and thinking is it a good bad or worse name. And after some researching found that coledges.com was sold for $277 its probably should be coleges.com but Chinese buyer...

Hi, If you found a great website or company on a typo domain post it here lets discuss it. I just grabbed a drop Vilages.com and thinking is it a good bad or worse name. And after some researching found that coledges.com was sold for $277 its probably should be coleges.com but Chinese buyer...

Howdy! I was wondering whether anyone has experience buying/developing other extensions of the same domain for the sole reason of making the main domain seem more valuable. Example: Owning enorm.com, .net and .org Goal: Selling the .org at as much profit as possible. Strategy: Making...

Howdy! I was wondering whether anyone has experience buying/developing other extensions of the same domain for the sole reason of making the main domain seem more valuable. Example: Owning enorm.com, .net and .org Goal: Selling the .org at as much profit as possible. Strategy: Making...

Hi, How do you think is it a good idea to build a brand on negative word such as FOOL.COM (successful developed - investing, stocks etc popular source for investors). Thinking to build an entrepreneur brand on F-CKED.COM is it a good or worse idea? #dotcombubble #bitcoincrash...

Hi, How do you think is it a good idea to build a brand on negative word such as FOOL.COM (successful developed - investing, stocks etc popular source for investors). Thinking to build an entrepreneur brand on F-CKED.COM is it a good or worse idea? #dotcombubble #bitcoincrash...

Known to some as a poet, rather Poet Laureate Emerita of Laguna Beach, California, and others as a classically trained artist, simply put, she needs no introduction other than Kate. @Kate Buckley and I recently sat down to discuss the many twists and turns along the way as she honed various...

Known to some as a poet, rather Poet Laureate Emerita of Laguna Beach, California, and others as a classically trained artist, simply put, she needs no introduction other than Kate. @Kate Buckley and I recently sat down to discuss the many twists and turns along the way as she honed various...

Many great brand names have been built around animals, such as Puma, Jaguar, RedBull, FireFox, DuckDuckGo and many others. The animal provides a concrete image on which to build the logo and brand. Many times some aspect off the name hints at characteristics of the brand. Foxes are known to be...

Many great brand names have been built around animals, such as Puma, Jaguar, RedBull, FireFox, DuckDuckGo and many others. The animal provides a concrete image on which to build the logo and brand. Many times some aspect off the name hints at characteristics of the brand. Foxes are known to be...

As the title suggests: Squadhelp's logo designers (most of them) Who would you fire?

As the title suggests: Squadhelp's logo designers (most of them) Who would you fire?

Startup naming trends – a return to literal and proper spelling? Stephen Moore over at Marker wrote an interesting article on a return to proper spelling in the world of startups. He goes into the practice of disemvoweling and how it became a thing in the previous decade. He writes: In 2010...

Startup naming trends – a return to literal and proper spelling? Stephen Moore over at Marker wrote an interesting article on a return to proper spelling in the world of startups. He goes into the practice of disemvoweling and how it became a thing in the previous decade. He writes: In 2010...