Their big problem is cash problem related to crypto crash. But I wonder whether they are also being attacked by .com/.net registries. Maybe they have to deposit some money in advance, to be able to register domains instantly,
because making a cc payment for each small transaction doesn't make much sense.
Most mistakes are made because of incorrect assumptions, not because of being evil/greedy etc.
If you are given some money which you need to protect, what would you do: I think most people would invest it somewhere for a quick gain, and return the money when requested, and meanwhile make a nice profit without hurting anyone. Banks would do it, and Epik is "Swiss Bank" (as if it is a good thing), but you need to consider the worst case scenario as well, such as what happens if BTC goes to zero tomorrow, can I still meet my short/mid term obligations without much damage.
Also, if something is popular, this doesn't mean it will do well. It can just mean more suckers are invited to the game... Say, gold is getting popular, and everyone buying gold, digital and physical. What do you expect: gold prices to skyrocket, but what happens in reality, someone sees on his screen that people bought gold, and screwing them all while they have no cash left by artificially dropping gold price, can mean big profit, because those suckers would have to liquidate their gold while it is cheap .. Gold may be a bad example, but such things happen. This is not necessarily a supply-demand market.