I have to agree with
@JB Lions, I think redirects are not very beneficial because they reinforce the idea that nTLDs are not for serious projects and thus do not deserve a stand-alone website. On the other hand, if they advertise the URLs it's positive. So we can look at it like a half-full (or empty) glass. Otherwise it's another defensive reg.
I don't think it is a defensive reg.
Led Lighting is a niche in lighting industry and PHILIPS own the domain as a major player in that area.
Giving them competitive advantage against their competitors.
But I think you are right about seeing the glass half full or empty. Probably people who have never invested in new gTLDs will see the glass empty while new gTLD investors will see it full.
I don't actually think this is good marketing for new gtlds, when they're just used to forward to a .com, I think it could actually hurt.
And I can't imagine them using that as their main site when they're already using the branded and well known Philips.com
Actually they are not forwarding it to "Philips.com"
It is redirected to "Lighting.Philips.com"
The main banner on that site is about Led Lighting
so "Led.Lighting" is great idea for the company imo.
It is easier to remember comparing to "Lighting.Philips.com"
It is shorter than "Lighting.Philips.com" and most importantly it is a category killer domain.
I respect your thoughts but this time saying it could actually hurt new gTLDs didn't make any sense to me.
Saying that is like, you don't even see the glass. While we see it full and others empty.