The Coronavirus crisis will eventually end. When? That is difficult for the experts to predict. Unfortunately, politicians and red tape may stand in the way. In the meantime, more and more people are working from home. Could this be an opportunity for you to focus more on growing your domain business? Absolutely. Domaining is the ideal βwork from homeβ business. So how can you use this opportunity to grow your domain business? Let's discuss some key areas.
Forensic Portfolio Check
Go through your domain portfolio. Weed out the domains that are clearly duds and make sure that auto-renewal is off for those. Ensure that your best domains are protected from accidental expiration. Also, check that all those domains resolve, which brings us to the next point.
Improve Your Landing Pages
Work on your landing pages to make them more effective. Add a sales pitch, related sales, testimonials, and other content that will enhance the landing page. Landing pages can be the sales lander or sales page on your portfolio site.
Improve or Build Your Portfolio Site
Have you been putting off building a portfolio site for your domains? This can be the ideal time to get to it. A portfolio site can open up new opportunities to connect with domainers, investors, and end-users. You can promote your custom portfolio site on social media and offline so that all of the traffic you generate goes to you, not a third-party marketplace. But it doesn't mean you can't link to your domains at those marketplaces. You have a lot more control and can build a reputation with your own portfolio site.
Develop Domains
This may be the best time to develop your best domains. Keep in mind that it takes anywhere from 6 to 12 months for a brand new website to generate significant revenue. Take advantage of the opportunity. Some niches have results sooner. So research the domains you are thinking of developing and the potential of the niche. You want to develop domains in areas where there is a demand and a significant market.
Build Niche Domain Sales Sites
In addition to your main portfolio site, think about building niche sales sites. Do you have domains in a specific market, such as cryptocurrency, real estate, travel, or some other market? Creating a sales site focused on a single market will give you a significant advantage over marketplaces that sell all sorts of domains. You can zero in on marketing to specific industries that have their own forums, groups, conferences, etc.
Conclusion
The Coronavirus is a temporary crisis. Think about ways that you can turn this challenge into an opportunity. This could be an ideal time to focus on and grow your domain business.
Forensic Portfolio Check
Go through your domain portfolio. Weed out the domains that are clearly duds and make sure that auto-renewal is off for those. Ensure that your best domains are protected from accidental expiration. Also, check that all those domains resolve, which brings us to the next point.
Improve Your Landing Pages
Work on your landing pages to make them more effective. Add a sales pitch, related sales, testimonials, and other content that will enhance the landing page. Landing pages can be the sales lander or sales page on your portfolio site.
Improve or Build Your Portfolio Site
Have you been putting off building a portfolio site for your domains? This can be the ideal time to get to it. A portfolio site can open up new opportunities to connect with domainers, investors, and end-users. You can promote your custom portfolio site on social media and offline so that all of the traffic you generate goes to you, not a third-party marketplace. But it doesn't mean you can't link to your domains at those marketplaces. You have a lot more control and can build a reputation with your own portfolio site.
Develop Domains
This may be the best time to develop your best domains. Keep in mind that it takes anywhere from 6 to 12 months for a brand new website to generate significant revenue. Take advantage of the opportunity. Some niches have results sooner. So research the domains you are thinking of developing and the potential of the niche. You want to develop domains in areas where there is a demand and a significant market.
Build Niche Domain Sales Sites
In addition to your main portfolio site, think about building niche sales sites. Do you have domains in a specific market, such as cryptocurrency, real estate, travel, or some other market? Creating a sales site focused on a single market will give you a significant advantage over marketplaces that sell all sorts of domains. You can zero in on marketing to specific industries that have their own forums, groups, conferences, etc.
Conclusion
The Coronavirus is a temporary crisis. Think about ways that you can turn this challenge into an opportunity. This could be an ideal time to focus on and grow your domain business.