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Like no one wants to be without a church when the music stops, certainly no one wants to be left holding the bag of economic uncertainty, especially if it’s a recession.
While economists attempt to find agreement that declining per-capita GDP is the main indicator to monitor along with other critical factors — unemployment, oil demand, trade and industrial production, a somewhat underground world known as the domain industry keenly watches and makes preparation to guard against economic downturn.
Not known by many and certainly the domain industry pales in comparison to most industries and markets, domain names are the mission critical to the existence of and operating the Internet. Just like land is the foundation for pricey buildings and developments to find their existence, domains are to the Internet.
And while every detail about an economic downturn cannot be known, domain investors can prudently and proactively perform due diligence actions critical to guarding and protecting domain portfolios and livelihoods against economic downturn.
Listed below are a few safeguard methods and strategies to sustain profitable domain investing before, during, and after economic downturn:
- Stacking cash reserves
- Multi-year renewing domain/domain-related services
- Alternative payment methods and payment plans
- Domain portfolio elimination and liquidation tactics
- Developing and leasing percentage of domain portfolio
- Focus on small-medium, and startup domain names
- Engage startup incubators and chambers of commerce
In addition, how do you protect your domain portfolio against economic downturn?