Some people were saying it was now a negative,
I know, just as I know they have no clue about SEO.
I said it's more about quality content/sites, and the crap sites are the ones that got hit.
I agree, but when you have that quality, then and only then you can see the true power of pure EMD which is still enormous.
You're saying, by merely having the keywords home.loans, it's going to help it out some, if everything else is kind of the same. Again, Google has no problem parsing keywords.
Definitely! Even if other SEO factors are of slightly lower SEO quality than your competition have. In many cases you can calculate how much would be worth those benefits that brings EMDs, especially if you will neeed 50,000 backlinks instead of 250,000 if you would use some brandable shit, if you will need 10,000 words of content instead 50,000 etc.
Do you really think this is going to give them $500,000 boost?
You tell me. Without analysis, top results in SERP for "home loans" has more than a million backlinks (I checked only LandingTree.com). That means Home.Loans will need lets say 300,000 because it will be enough to wake the power of EMD in this specific case. The difference is lets say 700,000 backlinks.
You will need at least 5-10 minutes to make 1 quality backlink. Lets say it is only 5 min. Then 700,000x5 is 3,500,000 minutes, or 145,833 hours or 6,076 days or more than 16 years of EFFECTIVE work. So you will need 16 years of working (without stopping, so you will have a big team) to compensate that you can simply have by having a EMD. Lets say that you will need only 1/10 of that time as with time you will be getting natural backlinks as well. We are still at almost 2 years of EFFECTIVE work without stopping.
You can hire some SEO experts (who are true experts) to build those 1/10 out of 700,000 backlinks, which is 70,000. I doubt you can get a quality manually created backlink for less than $1, but more likely it would cost more.
Summary, you will have to work at least 2 years without stopping, or to pay at least $70,000, only to compensate those backlinks, which are only one SEO factor out of 200+ (although it is one of the most important ones). If you start with some shitty brandable domain and decide to come on the first position for Home Loans you can be sure you will have to do what I just described. Or you can purchase Home.Loans and save your time and money. Of course, you will still have to build/buy a lot of backlinks, but it will be enought to have 300,000 instead of 1,000,000, and the cost of those 700,000 which are the difference is one of the benefits which came with Home.Loans domain.
Please note this was just about one SEO factor. Now you tell me if the domain is worh $500,000 or not?
OK, it could be argued only because the majority of people have no clue about SEO and will not be ready to pay that much so you can say the market decided it is worth less, but then we talk about the market value versus true value which is something else.
I agree with the post you linked now and dont undredstand why you reacted on my post
Even this:
"Lets talk when Home.Loans will have more content and lets say "just" 100,000 backlinks, no matter if those others will have 200,000 at the same time."
Didn't you just go on about quality? That goes for backlinks as well. Let's say they're the same quality overall.
The same quality is crucial, because 100,000 of backlinks from Fiver for $5 and 100,000 natural ones or made with care and expertise are not even comparable.
You're saying the others sites can have double the back links but because home.loans are dead on, that it should propel it ahead of the others? Is that what you're saying or am I reading that wrong?
Yes, I said exactly that and I am positive about that. That is the power of EMDs that is active at the moment and which most people dont understand.
Here is one case study that I made, which used COMPARABLE website for a change, as many other case studies forget on that detail which is crucial.
It was not on English, so I will copy/paste just one small part of it, which will show just one part of the SEO factors, but should be more than enought:
Domain 1:
Page Rank: 5/10
DA: 44/100
PA: 44/100
Backlinks: 67220 (.edu 0, .gov 28)
Referring domains: 606
TF: 44/100
CF: 32/100
Global Alexa Rank: 101297 (less is better)
Bounce rate: 26,50% (less is better)
Page views: 9,2
Duration on website: 7:25
Meta tags: contain the keyword in title and desciption
Domain 2:
Page Rank: 6/10
DA: 31/100
PA: 29/100
Backlinks: 779108 (.edu 9, .gov 13)
Referring domains: 3058
TF: 31/100
CF: 43/100
Global Alexa Rank: 4774 (less is better)
Bounce rate: 19,30% (less is better)
Page views: 16,4
Duration on website: 14,37
Meta tags: contain the keyword in title and description
Everything else was either similar or the domain 2 had better, including content (exactly the same niche), amount of content, keyword density, semantics etc. Competition was really strong.
Well, the domain 1 was on top, and the domain two was in the middle of first page. Check the SEO factors again, the domain 2 is destroying the domain 1, except in one small detail, the EMD
The domain one is EMD and the domain two is not.
TF is also better at domain 1, but not significantly and everything else is on the side of domain 2, expect the domain name which is not EMD.
So yes, Home.Lonas will need only 300,000 backlinks, no matter that LendingTree.com has 1,000,000, to capture the first position in SERP, and it will be able to get there with less backlinks ONLY because it was an EMD (lets assume the rest of content will be equaul or even slightly better at LendingTree.com).
Sumarry, if I were in home loans business and owned Home.Loans, I would need lets say $300,000 SEO budget to capture the first position in SERP. If I owned YourBestHomeLoans (which is only a keyword domain, not an EMD), or even worse, CoolBrand.com, I would need at least $1,000,000 SEO budget to capure the first position in SEPR for the keyword phrase home loans.
(I did not make detailed analysis, but this approximation was from what I saw in a quick check).
That means CoolBrand.com (just example) that is available for registration at only $10 is actually $199,990 more expensive than Home.Loans at $500,000.
If the owner has only SEO "experts" instead of SEO experts than he will never get at the top with Home.Loans, but that is something else like if you put into Ferrari someone who cant ride even a bicylcle.
When people truly learn SEO, then domains like Home.Loans will be worth even more than $500k