What are your strategies going into this new gTLD market?

Coral Cove · Nov 19, 2013

All of these new web addresses coming our way are sure to shake up our current ways. One way or another it's going to change business, for the better or for the worse.

If the new generic domain names destroy the value of .com's and other popular TLD's, do you plan to continue with the domain investing business?

If so, what is your strategy going forward? With thousands of new TLD's arriving how will you choose a sector/sectors to buy in? If you decide to invest in the .music TLD, what's stoping the buyer from simply looking at another related TLD, like these ones:

.media
.production
.play
.radio
etc.

And then there's the geographic TLD's. My goodness.

It almost seems that the variation possibilities are endless! I can't imagine how expensive it will be to invest in this new industry! We're used to taking the .com (usually that's enough) and maybe the other popular ones, but now our investment gets lost in a sea of hundreds of others closely related ones.

For one to make a healthy living off of this, each sale would have to be incredibly high to cover the cost of maintaining a portfolio, unless of course you're a leader in the industry, buying up literally millions and millions of these different combinations.

As for myself, I would have to say I would be leaving the industry and would probably never look back. Am I missing something? Maybe your strategies will help me see this differently. Where's the money at?

This can be a great thread to get an overall picture of what domainers plan to do in this transpiring chaos.

Kate · Nov 19, 2013

Rader said:
If the new generic domain names destroy the value of .com's and other popular TLD's, do you plan to continue with the domain investing business?

Yeah, right.

But for resale purpose not all names are equal, not all extensions are equal either. You just have to own the right domains (< 1% of the supply), and you'll make sales, regardless of all the crap surrounding you.

Personally my focus has increasingly been on ccTLDs where I think there are still untapped opportunities. In the markets I'm familiar with (Europe), many end users are happy with the local extension and don't even care about owning the .com unless they are big enough or doing business internationally. Needless to say, the flood of new gTLDs is not expected with eagerness.

BTW I am still making sales and receiving offers as usual. Buyers don't seem to be influenced so much at this point.
Domainers who understand the game will always be able to adjust as appropriate.

Coral Cove · Nov 19, 2013

sdsinc said:
Yeah, right.

But for resale purpose not all names are equal, not all extensions are equal either. You just have to own the right domains (< 1% of the supply), and you'll make sales, regardless of all the crap surrounding you.

Personally my focus has increasingly been on ccTLDs where I think there are still untapped opportunities. In the markets I'm familiar with (Europe), many end users are happy with the local extension and don't even care about owning the .com unless they are big enough or doing business internationally. Needless to say, the flood of new gTLDs is not expected with eagerness.

BTW I am still making sales and receiving offers as usual. Buyers don't seem to be influenced so much at this point.
Domainers who understand the game will always be able to adjust as appropriate.

Yup, I'm still receiving sales as well and probably will for the next couple of years, but once these names settle in and normal people start to realize they exist and their potential potential, they could replace business as we know it. I just want to hear what strategies are in mind for this point in time.

McDuke · Nov 19, 2013

Now I am a newbie but this is what I think,

I think these new gtdls will slow the .com market for a couple years. End users will buy .menu or .web etc but in turn what these users will want is the .com to match.

I think this will increase the premium .com market because there will be more people looking to secure their traffic or new brand.

.com's will always be king and they will always be hot real estate.

Typos i think will go the way of the dodo because in time i think voice searches will be more popular and google will add in the actual real spelling for users.

Could .net and .org will lose value with the new gtdls and cctdls increase in value? hmmm

just my 0.02$

Coral Cove · Nov 19, 2013

@McDuke I think that is a very valid opinion. It may just increase the value of .com's substantially. "Don't get lost in the garbage of alternate domains, stand out and stand proud with a .com!"

Theo Goodman · Nov 20, 2013

"What are your strategies going into this new gTLD market?"
Drink a tea and wait 2 years

urlurl · Nov 20, 2013

McDuke said:
Now I am a newbie but this is what I think,

I think these new gtdls will slow the .com market for a couple years. End users will buy .menu or .web etc but in turn what these users will want is the .com to match.

I think this will increase the premium .com market because there will be more people looking to secure their traffic or new brand.

.com's will always be king and they will always be hot real estate.

Typos i think will go the way of the dodo because in time i think voice searches will be more popular and google will add in the actual real spelling for users.

Could .net and .org will lose value with the new gtdls and cctdls increase in value? hmmm

just my 0.02$

I agree, as an end user - if I owned a name like home,app I would definitely want the corresponding .com -> homeapp,com.

The non .com's will suffer the most (excluding country extensions) as users will have 1,000's of alternatives to pick from.

the real test is how the search engines will rank these new extensions. will they be on a level playing field as org, net, com - or will they fall behind like our friend .info

BrandChimp · Nov 21, 2013

I think a lot of investors will lose their money and time.

Joseph Green · Nov 28, 2013

Rader said:
what is your strategy going forward? With thousands of new TLD's arriving how will you choose a sector/sectors to buy in? If you decide to invest in the .music TLD, what's stoping the buyer from simply looking at another related TLD

I have always had a simple investment strategy when it comes to domains, and it has served me very well. Fortunately, when this strategy is applied to the new gTLDs, they become far less overwhelming, and I become very optimistic about this amazing opportunity that is upon us.

Strategy
I approach every domain investment with one vital question: "Would I spend one-to-three years of my life creating a brand around this name?" It's a bit startling at first how many domains deserve a "no" to this question, but as domain investors, we often expect someone else to do just that.

The beautiful thing about this question is that it evolves with our life experiences and observations. For instance, had you asked me ten years ago if I would ever build a company on Domain.co, I would have replied, "no way." Nowadays, I most certainly would, because it's become a respected and professional TLD.

Even with all the new gTLDs, there aren't that many domains that deserve a "yes" to the question above.

Rader said:
Where's the money at?

There are some interesting "think outside of the box" type of investments discussed here: https://www.namepros.com/domain-name-discussion/808065-brainstorming-domain-name-investments.html

As with all investments: some people will become rich, some people will become richer, and some people will lose. But you can't win if you don't play, so buckle your seat belts!

urlurl · Nov 28, 2013

They have a huge uphill battle (gtld's) getting the new extensions out to the general public.

ask an average person what extensions they know of, they will name off, com, net, org, info, and maybe a country code. - they haven't heard of all the existing extensions that have been around for years - so how are they going to start using and trusting these new extensions.
Before i got in domaining i was told if the extension was not a .com be wary of it being a scam or phishing site. lol

my point is, it could 3 - 10 years (if at all) for the general public to adopt these new names, with .luxury being $800/year how long are you going to wait?

.co had it made in the shade - new (rebranded) extension without 900 others competing for the same amount of dollars.

Also, i searched out a few nice words under the pre-registration search - none of the good ones were available. all the top tier names are being held back by the owners of these new extensions, lol

ecuadorbusiness · Dec 20, 2013

My strategy is to lay back with a lemonade and watch the chaos.

Abdul Aziz R · Dec 20, 2013

I think that the .com domains will be more valuable. But who knows, maybe in the coming years there will be a new trend like "specialization" where any business field will be under its TLD. And I think even if this happened, it will happen only with the companies with the unique field. nowadays you see that most businesses are wide. they deal with different fields, which will make it hard to find a new TLD that put all their items or services under it.

BrandChimp · Dec 21, 2013

lol .production will want the .pro instead! Businesses want shorter domains!
no_url_shorteners
y.co
o.co
no_url_shorteners
Lead.co
fb.com.

PlusNames · Jan 2, 2014

dotbay said:
I think a lot of investors will lose their money and time.

Agree. Only thing that might change that is SEO but I doubt it'll have a great impact.

tomcarl · Jan 2, 2014

If major corporations, filmmakers, etc embrace the new gTLDs then so will the people. People catch-on easily. The internet isn't comprised of senior citizens afraid of change. Mass promotion can make anything go viral, who are the mass advertisers? corporations, media, etc.

But then again what interest does a corporation have to move their entire operation over to a new extension, they'd only do it if it *became* the norm OR they were enticed ($) to do so.

But then again people don't spend hours and hours a day on Nike's website which could very well be Nike.shoes, they spend it on Facebook, Netflix, eBay, Google, Instagram, Yahoo, Twitter, Xhamster (lol)..... do you notice something here? All brandables. Are these powerhouses going to switch over to another extension? No, therefore .COM is still in your face every day while doing what you do on the internet. Therefore if you see a Nike.shoes commercial, "Oh they must be doing something new" ....back on Facebook.COM they go.

Small businesses, do they want to settle for less, or do they want to be on the thing they already know and see every day?

Unless these powerhouses all start using their own extensions auctions.ebay - What is the sense?

I think all new gTLDs are going to be just like .TV, .biz, etc, they'll just be there with some startups developing on single word domains on extensions, but those aren't limitless.

Things will remain the same IMO or it will be a VERY SLOW evolution.

.NET may take a hit, .ORG will still serve its purpose like .COM

BrandChimp · Jan 3, 2014

.com is used in every language. .clothing is only for english websites. Will you run yourstore.clothings and hope to get buyers from all over the world?

Done

What are your strategies going into this new gTLD market?

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