Potential.Domains
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A new biotech / health care startup recently advertised their newgTLD .LIFE domain on TV, just like other companies are doing with their premium .COM addresses on TV commercials.
The medical biotechnology startup, known as Innovation Saves, appears to be in the business of vaccines and innovation that address several diseases, etc., based on basic information found on their site at innovationsaves.life
If I'm not mistaken, their ad aired on CNBC southeastern region today (Sept. 9). The company has a Washington DC address on their website.
Q: If this startup could afford to spend an average of $10K for 30 secs advertising on TV (according to DomainShane estimates); why did they settle for less with a newgtld .LIFE domain for their website, and not acquire their EMD .COM name?
Obviously, the .LIFE domain makes sense for them since they claim to be saving "Life"/Lives. Otherwise, they probably would have chosen a random TLD?
The real question now is, if this trend continues where new startups settle for less instead of buying premium .COMs for their brand; don't you think this could potentially affect .COM aftermarket sales? To what degree?
The medical biotechnology startup, known as Innovation Saves, appears to be in the business of vaccines and innovation that address several diseases, etc., based on basic information found on their site at innovationsaves.life
If I'm not mistaken, their ad aired on CNBC southeastern region today (Sept. 9). The company has a Washington DC address on their website.
Q: If this startup could afford to spend an average of $10K for 30 secs advertising on TV (according to DomainShane estimates); why did they settle for less with a newgtld .LIFE domain for their website, and not acquire their EMD .COM name?
Obviously, the .LIFE domain makes sense for them since they claim to be saving "Life"/Lives. Otherwise, they probably would have chosen a random TLD?
The real question now is, if this trend continues where new startups settle for less instead of buying premium .COMs for their brand; don't you think this could potentially affect .COM aftermarket sales? To what degree?
Note: I have no affiliation whatsoever with the startup mentioned in this thread. Neither am I a supporter or fan of vaccines. It was simply interesting to see a new startup advertise their domain on TV commercial.