The impact of Chinese investors on the domaining industry has been well documented, and during the periods of rising prices during 2015 in particular, many domainers started to acquire "Chinese Premium" domain names with the aim of either selling them on for a quick profit, or holding on to the names to wait for a higher price point.
At the end of 2015 and into the early months of 2016, we saw domain names in many categories hit new highs with four letter "Chips" moving to an average sales price of over $2,000 each, and various numeric markets rising in a short period of time.
Data from ChaoMi.cc showing the decline in four-letter Chip prices.
The attraction of "easy money" during this time tempted many investors, including myself, into parting with hard earned cash in the hope of selling the names on to other investors. However, now that prices have dropped considerably, and are continuing to decline across the board, what are you doing with your Chinese premium domains?
There are a two real options available to you: keep or sell. Keeping your domains relies in your trust that the Chinese domain market will return to where it was six months ago. Selling, whether it's at a loss or for a profit, could be seen by some as accepting that the market will not reach the same levels in the near future.
I have personally invested in several Chinese premium .COM categories, and I shall show you what I've done with the domains in each category. This is only my own strategy, based upon my own circumstances and requirements - this shouldn't be seen as advice.
Four Letter .COMs
I bought quite a few four-letter .COMs, with 95% being desirable Chinese Premiums (Chips). I made all of my purchases between September and December 2015, and sold all but two by the end of December 2015. I sold my final four-letter Chip a couple of weeks ago for over $2,000 at GoDaddy.
I have one non-Chip domain left, and I'm currently not looking to buy more of this type of name. Although, with prices of Chinese owned portfolios falling daily, I'm keeping a closer eye on some names that have good letter combinations that are desirable to Western companies.
Five Letter .COMs
Yes, I registered five-letter .COMs. Fortunately, I didn't have many, and these domains are now sitting in one of my registrar accounts doing very little. Several months ago there was speculation that five-letter .COMs with some kind of a pattern could reach $50 each.
This hasn't materialised, and according to recent statistics, there is just over 10% of all five-letter .COM Chips available to register, meaning that my investments are probably worth their registration fee, if that.
Six Number .COMs
I spent some considerable time acquiring a large portfolio of six-number .COM domains that contained strong patterns and treble number combinations. This category hit a high of over $250 per name at the start of 2016, and many investors who hand registered this type of name just months before cashed out at this point.
Unfortunately, this risky category has shown a sharp decline over recent months, hitting new lows every day. As of writing, ChaoMi.cc shows this category to have an average price of around $45 per name, with patterns still fetching a higher value.
I decided in May that it was time to sell my remaining six-number .COM domain names, and whilst I sold them at a slight loss, I believe I made the right choice.
Letter/Number .COMs
Letter/number combinations are undervalued, in my opinion, which is why I have continued to buy a selective amount of names in this category. I have a small amount of LNNL .COM names (such as g88p.com) that I'm happy to hold for now, and I have a growing portfolio of LLNN .COM domains (such as BY22.com).
I own a number of patterned LLNN .COM names, which I think is where the value lies. The most popular pattern is the double-eight. This type of domain should sell for a four figure fee at any marketplace. I own two LL88 .COM names already, and I was fortunate enough to buy another recently: NR88.com.
I did try to test the market with an auction for one of my names in this category, but the four figure sale fell through, so I'm holding this type of name right now.
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What are you doing with your Chinese premium .COMs? Tell us in the comments below.
At the end of 2015 and into the early months of 2016, we saw domain names in many categories hit new highs with four letter "Chips" moving to an average sales price of over $2,000 each, and various numeric markets rising in a short period of time.
Data from ChaoMi.cc showing the decline in four-letter Chip prices.
There are a two real options available to you: keep or sell. Keeping your domains relies in your trust that the Chinese domain market will return to where it was six months ago. Selling, whether it's at a loss or for a profit, could be seen by some as accepting that the market will not reach the same levels in the near future.
I have personally invested in several Chinese premium .COM categories, and I shall show you what I've done with the domains in each category. This is only my own strategy, based upon my own circumstances and requirements - this shouldn't be seen as advice.
Four Letter .COMs
I bought quite a few four-letter .COMs, with 95% being desirable Chinese Premiums (Chips). I made all of my purchases between September and December 2015, and sold all but two by the end of December 2015. I sold my final four-letter Chip a couple of weeks ago for over $2,000 at GoDaddy.
I have one non-Chip domain left, and I'm currently not looking to buy more of this type of name. Although, with prices of Chinese owned portfolios falling daily, I'm keeping a closer eye on some names that have good letter combinations that are desirable to Western companies.
Five Letter .COMs
Yes, I registered five-letter .COMs. Fortunately, I didn't have many, and these domains are now sitting in one of my registrar accounts doing very little. Several months ago there was speculation that five-letter .COMs with some kind of a pattern could reach $50 each.
This hasn't materialised, and according to recent statistics, there is just over 10% of all five-letter .COM Chips available to register, meaning that my investments are probably worth their registration fee, if that.
Six Number .COMs
I spent some considerable time acquiring a large portfolio of six-number .COM domains that contained strong patterns and treble number combinations. This category hit a high of over $250 per name at the start of 2016, and many investors who hand registered this type of name just months before cashed out at this point.
Unfortunately, this risky category has shown a sharp decline over recent months, hitting new lows every day. As of writing, ChaoMi.cc shows this category to have an average price of around $45 per name, with patterns still fetching a higher value.
I decided in May that it was time to sell my remaining six-number .COM domain names, and whilst I sold them at a slight loss, I believe I made the right choice.
Letter/Number .COMs
Letter/number combinations are undervalued, in my opinion, which is why I have continued to buy a selective amount of names in this category. I have a small amount of LNNL .COM names (such as g88p.com) that I'm happy to hold for now, and I have a growing portfolio of LLNN .COM domains (such as BY22.com).
I own a number of patterned LLNN .COM names, which I think is where the value lies. The most popular pattern is the double-eight. This type of domain should sell for a four figure fee at any marketplace. I own two LL88 .COM names already, and I was fortunate enough to buy another recently: NR88.com.
I did try to test the market with an auction for one of my names in this category, but the four figure sale fell through, so I'm holding this type of name right now.
--
What are you doing with your Chinese premium .COMs? Tell us in the comments below.