People are always looking for names with traffic; they either want them for the parking revenue or perhaps as a kickstart to a new website.
So the other day a friend tells me he purchased a domain name based off of traffic; he was looking for a name with X amount of uniques per month and thought he found a good deal. The first thing I asked him was, "Did you get referrer stats?" He said the guy sent a screenshot of the daily uniques for two months because that was all he asked for.
He parks the name and now sees he ain't going to be getting any clicks: 99% of the traffic was referrer spam.
There is a way to block referrer spam. Raven Tools wrote a good article on how this can be stopped and parking companies need to employ this immediately, in my opinion.
From the article:
Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site.
Why is Referrer Spam a Problem? Aside from junking up your site analytics with useless data, it’s a big waste of time. We’ve heard from many of our customers here at Raven just how frustrating it is to explain what “semalt” is to their clients and why it doesn’t matter.
While it’s possible to create a filter in Google Analytics to filter out referrer spammers like semalt, all it does is mask the problem. Also, as Himanshu Sharma has written about, it may create data sampling problems. So instead of filtering out bad data after the fact, I’m going to show you how to block it at the source.
Read the full article here
I have a domain that gets some traffic and that I thought was cool, then when I checked the referrer data, not cool. I uploaded the stats, and you will see only 16% of the traffic is type-in traffic.
So the other day a friend tells me he purchased a domain name based off of traffic; he was looking for a name with X amount of uniques per month and thought he found a good deal. The first thing I asked him was, "Did you get referrer stats?" He said the guy sent a screenshot of the daily uniques for two months because that was all he asked for.
He parks the name and now sees he ain't going to be getting any clicks: 99% of the traffic was referrer spam.
There is a way to block referrer spam. Raven Tools wrote a good article on how this can be stopped and parking companies need to employ this immediately, in my opinion.
From the article:
Referrer spam is becoming a problem. If you’re not familiar with referrer spam, it’s traffic from bots that impersonate a referral link. The pseudo traffic is designed to make their domain show up in your site analytics so that you’ll visit the site.
Why is Referrer Spam a Problem? Aside from junking up your site analytics with useless data, it’s a big waste of time. We’ve heard from many of our customers here at Raven just how frustrating it is to explain what “semalt” is to their clients and why it doesn’t matter.
While it’s possible to create a filter in Google Analytics to filter out referrer spammers like semalt, all it does is mask the problem. Also, as Himanshu Sharma has written about, it may create data sampling problems. So instead of filtering out bad data after the fact, I’m going to show you how to block it at the source.
Read the full article here
I have a domain that gets some traffic and that I thought was cool, then when I checked the referrer data, not cool. I uploaded the stats, and you will see only 16% of the traffic is type-in traffic.
