the best traffic ( uniques ) i get with the new extensions
China. Yes, many new gtld regs are from this country. I also read somewhere that Chinese people tend to use smartphones for everything - banking, p2p payments, social, shopping etc. There are great and advanced apps for all such purposes. Many do not own laptop or desktop as they see no need to. This opens the question - how important are domains for Chinese endusers nowadays (.com.cn or new gtld or classic gtld), and, if the domain by itself is not that important (which may be the case for an enduser with pre-installed or ready to install smartphone apps) - why we still see a bunch of Chinese registrations...
I think the answer, as to many questions, is it depends .
First of all, I think the compelling case is if Lurkey were an extension. As far as I know it is not , yet , but if it was I would argue as an end user you definitely should try to acquire Turkey.Lurkey even if your only plan is defensive purchase or redirection use. That, I would argue, is the main reason that all of those who advise others on names and domains should know the new gTLD space even if they never plan to have a single one as a domain investment.
What about beyond that? I certainly do not believe that one needs to register 200 or 600 TLDs. However, if you are an online store, I might consider TurkeyLurkey.online if you can get it, and if you have any kind of app I would definitely try to get TurkeyLurkey.app. For many companies it makes sense to control their name in .news. etc. One can extend this a bit, but essentially in my way of thinking it depends on what products and services your company offers, which extensions might make sense. You have a chain of amusement parks? TurkeyLurkey.fun might be useful for social media advertising.
Which may be the reason why some brands (non domaining) did not support new extensions. There were such press releases and articles before the program was started. They reasonably guessed that they will now need to spend a lot of $$$ to protect their tm in each and every new tld. Which may be one of the reasons ICANN approved this program - to extract as much $$$ as possible from "the rich".
Nice stats, thanks for sharing.
Nice work. Thanks Bob.
A Good Extensive Research on New Extensions and it was very informative and Thanks once again @Bob Hawkes
I still think that .Com is and will be the King any day for years to come.
Apart from that one extension which got my eye and I am personally interested is the .App Extension.I think it is just a few years into good mass adaptation.
More and more Apps are created daily day by day and also it is good for Investing for Investors with just under $15/Year Renewals.
Wow Amazing and Interesting.Wonderful stats with the new extensions.
Going through the drop list this morning was fun. Someone literally registered 1000 random 6 letter .online names last year. Taking advantage of the low cost first year of .online. A weird gamble to me, but I guess if they spend $1000 for 1000 of those names and one sells in a year, it could work out, but 6l .online? Really?
I'm really getting into .online though. Most of the good names are premiumed out. But they do overlook some nice two words names.
A few that I use.....
I still do a bit of conventional investing research and check out the investor relations reports at abc.xyz for Alphabet, the parent of Google, and one of the world's biggest companies. Also like to see what they are talking about investment wise, as often that has implications for domain investors.
Last year I was privileged to be able to attend NamesCon and have definitely checked out their agenda this year as a domain writer, even though for personal reasons I can't attend in 2020. It is of course at NamesCon.global
I wish I could go there some year, probably never will, but do at least electronically follow the world's largest consumer electronics show whose main website is CES.tech
Most of the registrars I use are on .com, or .ca, and Gandi on .net, but West.xyz is a great English language site for a registrar that I consult re pricing now and then. I suspect many NamePros members use it even more than I do.
Because I am into things space I do follow along at Asgardia: the space nation. Asgardia.space. They have over a million members, larger than a number of formal countries.
I of course check out various registry sites that are on new gTLDs (see some links in article).
I of course realize that .com is their main one, but I do from time to time follow some of the (I think hundreds even?) of new gTLD that Amazon have in use. Many just boringly send you to their main site, but many are used for interesting compilations. Looking for some last minute holiday things? Try Amazon.Christmas. I used their Amazon.BlackFriday last month. I suspect some use Amazon.media.
There are a ton of different networking companies on network. Not sure if you are into edge computing and blockchain at all, but check out Edge.network as one of hundreds of examples using .network.
Just because it is a 20 something billion dollar company that when formed by a coalescence of two divisions has always used a new gTLD as their main site many people reference DXC.technology.
I think most of us use .app domains without realizing it for support, etc. There are a good number in real world use. Even the BC company on Jane.app has software in use at thousands of Canadian (and elsewhere) medical offices. This was discussed in another thread on NamePros when they moved from their .com. Podcast.app is a nice site just on its own to help with finding great podcasts.
Not sure if you use Chrome development tools at all but web.dev is a nice starting point (and in my opinion a near perfect name). Google owning a registry get some nice property early.
Of course G.company is another nice new gTLD Google are using to promote G Suite.
I love browsing the ideas at the Google related moonshot company that operates at X.company.
I have begun seeing on social media, and using as a convenience myself, a lot more .news redirects. Like Apple.news, CBC.news etc.
I've actually become a fan of NPR.design. Their mix of stories, ideas about titles and branding, news, tips re audio presentation (I dream of having a podcast some day) etc. resonate with my interests.
A month or so ago I followed Michael Cyger on his cross state run at Mike.run.
I follow a few bloggers on .blog.
I still imagine one day I will go back to active coding like I once did decades ago. At that time my right hand support were the Numerical Recipes series of books and code compilations. They had them for C++, Fortran, etc. They used to own the uber valuable NR domain name but sold it for mega bucks and are now on the descriptive Numerical.Recipes. I do now and then drop by their site.
I sometimes stumble upon interesting specialized sites doing cool things. Like Family.one.
Oh and I do from time to time access my own domain portfolio website (I would tell you it is in my signature, but we are not supposed to do that by NamePros rules, so I won't mention it) so that would be another new gTLD I use from time to time .
This is not to mention the, admittedly slow, adoption of the brand ones. Home.kpmg is now the main site for KPMG, I think the biggest or second biggest audit firm in Canada and one of the top few in the world.
So I do in fact see and use new extensions. Yes, most are not the main website (exceptions like DXC and KPMG) but that is what I meant by the use I see will not be so much in competition with .com as complementing it for specific campaign, product, service purposes.
I think we all sometimes use sites without even realizing the extension. The big credit union in this region is operating on a .coop as is the car share in the area, and lots of members use the websites without even realizing it is not a .ca or a .com. Coop is of course not a new gTLD, but a legacy alternative one like .mobi, but just mention it because of the use without realizing factor.
I agree 95% of the day to day businesses I use personally are on .ca, .com or .coop (for me). But many of those same companies are already using one or more new gTLDs in actual practical ways.
I agree entirely with your comment that the new gTLD introduction was done very poorly. A misguided reason, not enough planning, and way too many TLDs with some of them should never have seen the light of day.
My point re .news was not as a defensive registration, however. Rather I see it as really helpful for a company to be able to say e.g. in a Tweet:
Wondering what news apps are available for your Amazon device? Just check them out at Amazon.news! Just putting in the period it would become an active hyperlink on Twitter (not on NamePros where you need to put in the link).
Sure they could have said:
"Our list of news apps for our Amazon devices is at https://www.amazon.com/s?k=news+apps&rh=n:3310682011&dc&fst=as:off&ref=sr_nr_n_1"
It does work, and in fact Amazon.news goes there, but how would that look? Now Twitter would shorten it using their URL shortener, but still it does not look as nontechnical and nice as simply seeing Amazon.news.
There is research that shows that people are more likely to click on social media links that look elegant.
I think even a modest company may benefit from this if they can get a short descriptive domain name to use in social media campaigns at reasonable holding cost. I am not talking to replace their .com/.ca/.de/.io whatever, but to complement it for a specific use.
Good work (as usual) Bob. Thank you for distracting me from other stuff today...nice read!
Thank you dear @Bob Hawkes,
I got offers for some of my domain between $x,xxx - $xxx,xxx .
I believe the .company will have high value more than now .
Wish best of good luck for all .
may we know how much?
Regarding the top-25 list, Less.app sale of $12,000 was just added to NameBio.
Yes I knew it would not take long to get out of date! Thanks for the information. The article is a snapshot in time at the date I finished analysis, as I can no longer edit the actual article. I do plan to post in the replies early in January an update to the total sales for 2019, and I will at the same time add this and any other sales of $10,500 and more. Thanks again for the information!
40.-$ on Sedo
Thanks Bob! As a medical professional in the Seattle area, I have been watching the news for the efforts by Amazon et.al. to change healthcare. When they announced their new employee healthcare site, Amazon.Care, the domainer in me took notice! Bob, I appreciate all of your articles, responses and the hard work to put it all together!
Surprisingly, some of the niche extensions in the list have done much better than established extensions in China. For example, .icu has 3.7 million registrations, which is more than three times the 1.1 million .net registrations in China. However, none of the niche extensions are included in the annual “Statistical Report on the Internet Development in China” by CNNIC (China Internet Network Information Center), which has been tracking domains since 1996. This may suggest their real use in website development is not significant enough to prompt CNNIC to include them.
source : by Kassey Lee
Wow, what a fabulous read, thank you so much @Bob Hawkes for putting that together. Impressive research and very well laid out.
I especially liked reading your opinion at the end, I don't think anyone could have written a better article.
Thanks for sharing
Amazing article and good reading for me, with lot of useful information!
Thanks a lot Bob, very appreciated
The real question isn't domain regs. It's actually usage of new gTLDs.
Valuable stats... I want to know if the niche extensions (New gTLD) as named by @Michael Ehrhardt, has it crossed the 10% mark of legacy domains (every thing else)? assuming the total legacy at 330 million (unconfirmed data). Thanks.
That was quite a well researched and in-depth presentation of the new extensions and their respective rank in registrations.
Thanks for the well documented insights into the top ranked of those extensions!
Separate names with a comma.